If you’re dialed into the skincare world, you’ll know that some products—because of their efficacy, affordability or trail-blazing formula—rise to the top of the beauty echelon. OLAY Super Serum, a brand-new complexion-boosting treatment, is just such a launch and provides the power of 5 serums in 1. This clinically proven skincare hero is all centered around a breakthrough discovery that’s primed to innovate the industry. OLAY’s leading research teams, including revered scientists in the U.S. and Singapore, explored the development of a new “activated niacinamide” formulation with a lower pH. “This new skin care formulation unlocks the ‘supercharged’ power of the ingredient,” says Dr. Rolanda Wilkerson, a Principal Beauty Scientist at Olay. “With a lower pH, that works effectively with the skin, the ingredient offers best-in-class even skin tone efficacy and improves skin texture. The patented activated niacinamide not only provides faster results but also long-lasting benefits.””

In total, OLAY’s Super Serum is bolstered by five top-shelf ingredients set to give you your best skin yet.

First up, the aforementioned activated niacinamide, which boosts cell turnover and evens skintone. Next is vitamin C: this naturally occurring antioxidant with unsurpassed brightening capabilities fights free radicals on the skin’s surface and protects it from visible damage like fine lines and uneven skin tone. Also helping on the hyperpigmentation front is AHA lactic acid. Gently sloughing away dead skin cells, this ambitious ingredient then draws water into the skin for a fully plumped finish. Collagen peptides enter the scene as reinforcement for your skin’s natural renewal process. As we get older, this turnover slows, and using topical peptides supports that glow-getting mechanism.Lastly, vitamin E steps up as a soothing saviour for softer, more hydrated skin. It also defends skin against free-radical damage caused by pollution and other environmental factors.

“The patented activated niacinamide not only provides faster results but also long-lasting benefits. The patented activated niacinamide helps keep skin at an optimal pH. Super Serum’s final formula is at a pH of 3.8 and the healthy natural pH level for humans is 5.5. So the skin takes in the product and neutralizes it to bring skin back to a pH of 5.5.” says Dr. Rolanda Wilkerson, a Principal Beauty Scientist at Olay.

There’s a good reason—well, actually five good reasons!—why OLAY’s Super Serum has earned its brilliant moniker. Clinical studies have shown that it improves skin’s texture, evens tone, firms skin, smooths visible lines and provides long-lasting hydration. Its most convincing results? Two months of visible skin improvement in just two weeks. All in all, it delivers visible results that actually beat the number one luxury serum in North America. And there’s no superseding that.

Price: $42.74

SHOP