These days, there are two ways for a product to enter the pantheon of all-time greatest beauty products. One is earning the title of “French-pharmacy cult favourite,” a surefire way to make must-have lists everywhere. And the second—a very 2023 option—is to go viral on TikTok and have scores of beauty buffs and makeup artists get behind its magic. One pick that’s got the blessing of both? Lait-Crème Concentré by Embryolisse.

If you haven’t yet encountered this essential multi-purpose moisturizer, let us give you a crash course. First crafted by a French dermatologist in 1950, Lait-Crème Concentré has earned an immaculate reputation thanks to its pared-down but intensely effective formula. Nourishing shea butter, beeswax and aloe vera are the key, natural-origin ingredients in the mix, creating a silky-soft texture that’s light and non-greasy. Chasing that dewy, glazed-skin effect? This one’s for you. But Lait-Crème Concentré’s unparalleled formula means its benefits go way beyond that of an everyday moisturizer. Let us count the ways: It can be used as a complexion-enhancing makeup primer to ensure long-lasting coverage, as the perfect post-shave cream for the guy in your life and, come evening, as an ultra-gentle impurity remover when dotted on a cotton pad. Applied in generous coats, it can even double as a mask to impart max hydration.

It’s no surprise then that this all-in-one skincare hero has gone on to become iconic among celebs, pro makeup artists and derms alike. The proof is in the prolific purchases: A blue-and-beige tube is sold worldwide every 20 seconds. On the heels of a branding makeover that included a revamped packaging, Embryolisse is expanding its legendary lineup with the launch of its Radiant Complexion Cream. Packed with plumping hyaluronic acid and universally flattering pink-mineral pigments, this bound-to-be-iconic cream corrects the visible signs of fatigue (see ya, dullness) and instantly restores a healthy glow. It’s the one-stop answer to achieving the no-makeup makeup look. Together, these products are set to shake up your summer routine and beyond. Simplifying your routine—and stretching your beauty budget—has never been easier.

LAIT-CRÈME CONCENTRÉ

Price: $43

SHOP

 

RADIANT COMPLEXION CREAM

Price: $49

SHOP