Here’s the truth: Dabbling in the clean-beauty space often means making concessions. We get healthful, plant-based ingredients but at a sky-high price tag, and “free from” formulas can lack potency and performance. It’s the reason we often go back to our old, less earth-friendly favourites. But what if one line could marry our seemingly opposing desires—beauty that’s effective and good for us? Enter Herbal Essences bio:renew Sulfate-Free Potent Aloe & Hemp Shampoo and Conditioner, a botanical-packed hair-care duo with real nourishing power. Did we mention that it’s easy on the wallet too?

The plant-powered line is centred around sustainably harvested aloe vera, an ultra-hydrating succulent that’s chock full of vitamins and antioxidant properties. The addition of hemp-seed oil, an omega-rich ingredient that acts as a natural conditioner, helps create a formula that works to tame frizz, boost shine and impart moisture from the inside out. “Our Potent Aloe collection also helps strengthen the hair and protect against damage, leaving your hair at its healthiest,” says Rachel Zipperian, principal scientist for Herbal Essences.

The high-quality, plant-forward formulas come with real botanicals endorsed by world-leading plant-science experts at the Royal Botanic Gardens, Kew. And despite the collection’s clean-ingredient list—0 percent sulfates, parabens and dyes—the Potent Aloe shampoo and conditioner still perform, lathering up to a satisfying foam, gently cleansing and nourishing while imparting an intoxicating, sparkling citrus scent.

The line is so on point that it has even garnered praise from renowned do-good organizations. Besides Herbal Essences being recognized by PETA as a cruelty-free brand, its sulfate-free shampoos are the first drugstore-brand shampoos to meet the standards of the independent Environmental Working Group. This earned them an EWG Verified designation, which means the line is responsibly manufactured and free from chemicals of concern. Now your shower routine can have as much of a positive impact on the earth as it does for your hair. With a squeaky clean record and the promise of real, observable results, the Herbal Essences Potent Aloe collection is the gentle nourishment that your hair—and the Earth—has been waiting for.


Herbal Essences Sulfate-Free Potent Aloe & Hemp Shampoo, $7.96


Herbal Essences Sulfate-Free Potent Aloe & Hemp Conditioner, $7.96