Skincare

This Breakthrough Serum Helps Your Skin Age Twice as Slowly

Turn back time with NAOS Ecobiology.

by : ELLE Canada- Sep 19th, 2024

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Since its inception in 1978, NAOS’s Institut Esthederm has been at the forefront of anti-aging research, identifying a hidden culprit behind aging—proteins’ alterations. “Proteins, the main component of skin after water, are essential for the biological processes that keep cells and skin tissue healthy and youthful. However, both time and environmental aggressors damage these proteins, leading to visible signs of aging,” explains Dr. Elodie Valin, PhD, Scientific Valorization Director at NAOS.

To tackle this challenge, NAOS Laboratories embraced its distinctive ecobiologic approach: Ecobiology, a guiding principle emphasizing that maintaining youthful skin involves respecting its natural processes and boosting its defence and repair mechanisms thanks to biomimetic ingredients naturally present in the skin. This philosophy led NAOS to pioneer the study of the proteome—the complete set of proteins expressed in our skin—and ultimately make a groundbreaking discovery: bacterioruberins, a new generation of molecules from the almost-immortal Arthrobacter agilis, or snow bacteria. Unlike traditional antioxidants, these antioxidant chaperones have a high affinity for skin proteins, acting as specific shields to preserve their integrity and functionality.

It’s what makes Institut Esthederm’s Age Proteom Advanced Serum stand out in the crowded anti-aging-product market. “Unlike similar products that contain non-specific antioxidants or focus on just one or two signs of aging, Age Proteom Advanced Serum provides cellular longevity in addressing the root cause of aging by safeguarding all skin proteins, which are essential for youthful skin. It provides both physical and biological protection with its powerful targeted antioxidant and unique mode of action,” states Dr. Valin.

Don’t just take our word for it; clinical studies show that within just one month, Age Proteom Advanced Serum firms the skin, enhances elasticity, firmness and density, boosts radiance, reduces wrinkles and dark spots and effectively slows down the aging process by half. For even greater results, pair it with Institut Esthederm’s Intensive Pro-Collagen+ duo, which stimulates five types of skin collagen (epidermal, dermo-epidermal and dermal collagens) for overall firmness. (Typical firming products only target dermal collagen.) “Being a protein, collagen benefits immensely from the Age Proteom Advanced Serum. The newly synthesized collagen from the Intensive Pro-Collagen+ Serum and Intensive Pro-Collagen+ Cream remains protected from external aggressors, ensuring long-lasting visible results,” says Dr. Valin.