After spending the summer months soaking up the sun, your skin is probably looking a little dull and dehydrated by now—even if you dutifully slathered on adequate UV protection. You might even be seeing dark spots rear their head. Your best ally to restore (and even enhance) your natural glow? Vitamin Cg.

Vitamin C is sought-after for its revitalizing powers on the daily. Think about the boost of energy a morning glass of OJ gives us—our skin can also enjoy these benefits. This super nutrient has antioxidant properties that are crucial in fighting off premature skin aging, making it a star ingredient in radiance-boosting skincare products. What’s more, Vitamin C helps protect the skin and reduces inflammation while helping stimulate collagen production and reducing the appearance of dark spots.

That’s why it’s no surprise that Avène picked the ingredient as the MVP in Vitamin Activ Cg, the brand’s anti-aging range that focuses on restoring radiance, which tends to diminish as wrinkles and fine lines appear and senescent cells build up.

Avène’s dermatologist-developed Vitamin Activ Cg range promises an immediate boost of radiance. It’s formulated with 1.8 percent vitamin Cg—a synthetic form of vitamin C praised for being more stable and highly tolerated by sensitive skin, with an antioxidant effectiveness equivalent to that of 20 percent vitamin C—and for its ability to be continuously absorbed by the cells.

Developed by the research and development teams of the pharmaceutical and dermocosmetic group Pierre Fabre, vitamin Cg exemplifies the innovative potential of the group’s dual expertise. “Many active ingredients used in dermocosmetics originate from the pharmaceutical field,” says Eric Ducournau, CEO of Pierre Fabre Group. “This expertise allows us to look closely at the skin and work on scientific concepts such as the interactome, which views the skin as a complete ecosystem. It’s a novel and innovative way to develop dermocosmetic products.”

This holistic approach, supported by clinical studies conducted at the Avène Thermal Center, gives the brand a leading edge in understanding skin pathologies. From this medical expertise, which is applied to all the group’s dermocosmetic products, come cutting-edge treatments that are both effective and safe for even the most delicate skin. This is the case with Avène’s new Vitamin Activ Cg range. A clinical study showed that a single use leaves skin smooth and glowing. After 15 days, skin looks plumped up, and after a month of twice-daily use, dark spots are reduced. So, why should we let time dull our shine?

Vitamin Activ Cg Radiance Concentrated Serum

 

Formulated with vitamin Cg, niacinamide and bakuchiol, this serum stimulates radiance and reduces the appearance of dark spots.

Price: $75

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Vitamin Activ Cg Radiance Intensive Cream

 

An excellent companion to the serum, this cream smooths wrinkles, evens skin tone and increases radiance, creating a great base for makeup. Plus, the jar is refillable!

Price: $70 for the jar and $60 for the refill

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To learn more, visit eau-thermale-avene.ca.