Notice an overall lack of radiance to your skin that you can’t quite put your finger on? Blame it on dark spots. The complexion-dulling culprit — also known as hyperpigmentation — is an overproduction of melanin in the skin, and appears by way of a long list of causes: sun exposure, skin inflammation (hello, acne scars) and hormone fluctuations (which totally explains “pregnancy mask”). And unlike other dermal concerns, dark spots are known to be super stubborn, sticking around until a skincare regimen can undo the dullness.

That’s where soy enters the picture. It’s an antioxidant-rich ingredient you might be more acquainted with in the kitchen rather than stocked in your vanity, but the nutrient-dense substance is more versatile thank you think. Soy takes a starring role in the new Aveeno Positively Radiant Gel Moisturizer, a daily face cream that harnesses its natural plant power to combat a dim complexion. The result visibly transforms skin from dull and flat to vividly radiant, for a healthy-looking complexion that glows.

Aveeno Positively Radiant

Teaming up with tone-correcting soy in Aveeno’s Positively Radiant Gel Moisturizer is hyaluronic acid. A paramount ingredient in skin hydration, hyaluronic acid performs by attracting water and replenishing moisture within our cells. Plus, it goes to work fast: even after a single use, skin feels soft, smooth and supple to the touch. This ultra-hydrated, dewy effect isn’t a mirage: the everyday moisturizer is clinically proven to quench skin with moisture for 48 hours after application.

Bonus: the formula is developed without ingredients like oil, dyes, parabens and phthalates so you can feel good about making it part of your everyday routine. With an effective formula and super-approachable price point (well under $30!), Aveeno’s Positively Radiant Gel Moisturizer is a beauty essential you can count on.

Aveeno Positively Radiant

The Aveeno Positively Radiant Gel Moisturizer is available at select retailers such as Shoppers Drug Mart, and more.