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Skincare

Every item on this page was chosen by an ELLE Canada writer. We may earn commission on some of the items you choose to buy.

20 Notable Beauty Products That Launched in August 2022

Including the debut of a French brand, a juicy overnight treatment and a soon-to-be viral concealer.

by : Patricia Karounos- Aug 31st, 2022

august-2022-beauty-launches

Cacharel (Shay Mitchell)

1/21

For French beauty lovers

SVR

Meet French pharmacy brand SVR. First launched in 1962 by husband-wife duo (who were also pharmacists themselves), its products are made with high concentrations of active ingredients to create the most effective, feel-good formulas possible. The line, which includes an array of cleansers, serums and moisturizers, is available in over 40 countries—and now Canada is one of them.

Price: from $11

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A juicy essence

laneige

Say hello to a more glowing complexion with Laneige’s Radian-C Brightening Treatment Essence. Formulated with vitamin C EAE (which is considered to be more stable than other derivatives), antioxidant-rich super berry complex and caffeine, the refreshing essence works to visibly brighten, energize and soften skin. And because it’s an essence, the fast-absorbing product is supposed to help other skincare absorb better, too.

Price: $50

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For an easy no-makeup makeup look

summer-fridays

Cult-fave skincare brand Summer Fridays is expanding into makeup. The Sheer Skin Tint is available in 10 different shades and offers stunning, lightweight coverage. But, of course, the brand is fusing its skincare background with the new product: It contains soothing tiger grass, a moisture barrier-supporting humectant blend with both glycerin and hyaluronic acid and hydration-locking emollients like squalene to treat skin at the same time.

Price: $55

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An innovative mascara

make-up-for-ever

To create its 24-hour, sweat-proof mascara, Make Up For Ever opted for not one, but two unique wands and formulas. Start with the conveniently labelled “Step 1” end, which is lightweight and buildable mascara meant to add definition by lifting and separating lashes. Follow that up with the opposite end, which is creamier and more rich for even greater intensity and volume.

Price: $37

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A do-it-all serum

fresh

Okay, technically Fresh’s Tea Elixir Resilience Activating Serum launched at the very end of July, but we had to include it, trust us. Drawing upon its 15 years of research into tea has a skincare ingredient, the brand has made a product that claims to combat stressors and make skin much stronger and more resistant, while also reducing the appearance of fine lines and smoothing texture. To do this, the formula includes protective tea from Mauritius, pore-refining niacinamide, barrier-strengthening ceramides and refining ocean kelp.

Price: $104

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A budget-friendly concealer

sephora-collection

If you love Sephora Collection’s popular Best Skin Ever Foundation, we’ve got great news for you: the Best Skin Ever Concealer has just launched. Available in 50 shades, the brand says the vegan formula promises full coverage, long-lasting and weightless wear, a natural finish and up to 12 hours of hydration. All that, and it won’t break your budget either. We call that a major win.

Price: $19

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For a powerful glow

Neostrata

There’s glow, and then there’s the glow you get from Neostrata’s 15% Vitamin C + PHA Serum. The potent brightening serum contains 15% L-Ascorbic acid (a.k.a. Vitamin C), which targets discolouration and makes your complexion radiant; 2% gluconolactone, an exfoliating PHA that gently resurfaces your skin; and antioxidant-rich feverfew extract to protect against environmental aggressors. Get ready to shine (in a good way, obviously).

Price: $55

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For PSL lovers

the-body-shop

It may still be summer, but, in our opinion, it’s never too early for all things pumpkin. The Body Shop agrees—that’s why they’ve already brought back their covetable Vanilla Pumpkin range. Madagascaran vanilla extract and fair trade Ghanaese shea butter can be found across the line of products, which includes a whipped body butter, shower cream, hand cream and pumpkin-shaped (duh) bath bomb.

Price: from $6

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For a fun blush moment

nyx

A double sided cream blush? Yes, please. NYX Professional Makeup’s Wonder Stick Blush offers two creamy, highly pigmented shades in each wand, which comes in five perfectly flushed rosy varieties. The formulas are very blendable, melting into skin for subtle or full glam looks. Plus each hue is infused with hyaluronic acid to add an extra dose of hydration, too.

Price: $19

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A soon-to-be cult fave

glow-recipe

It’s been five years since Glow Recipe launched its Watermelon Glow Sleeping Mask, its OG product that went on to become a viral sensation. Now, there’s a new watermelon mask vying for space on your shelf—a.k.a. the Watermelon Glow AHA Night Treatment. Formulated with a powerful (and pH-balanced!) blend of AHAs, watermelon enzymes, hyaluronic acid, niacinamide and more, the overnight product is said to gently exfoliate, firm and brighten skin without causing irritation.

Price: $53

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A new signature scent

gucci-flora

Gucci is continuing its floral fantasies with its latest fragrance, the Flora Gorgeous Jasmine Eau de Parfum. Launched with a Miley Cyrus-fronted campaign, the cheery scent carries notes of jasmine, sandalwood benzoin, mandarin essence and magnolia accord. Spritz, spritz.

Price: $186 (for 100 mL)

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For beach-ready waves

Amika

Beach waves are forever—and now they’re even easier to achieve with Amika’s Jumbo High Tide Deep Waver. Whereas the brand’s original waver is equipped with 0.7’’ barrels for a tighter look, this newer tool comes with 1.25’’ barrels that are ideal for longer hair and looser waves. The device also boasts cool tips to protect from heat, crease-free clamps and negative-ion technology that keeps strands frizz-free.

Price: $156

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For a salon-worthy style

jvn

There are few people we trust with our hair as much as we trust Jonathan Van Ness, so obviously the new JVN Complete Blowout Styling Milk is a must-try. Ideal for all hair types and textures, the lightweight styling cream is heat activated and can be used for smoothness, hold and heat protection when doing your hair. Who needs a trip to the salon?

Price: $34

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A seriously hydrating duo

filgora

We’ll take hydration wherever we can get it. Enter French brand Filorga’s new Hydra Hal range. Made up of two products—a serum and a day cream—the line combines five different types of hyaluronic acid to instantly hydrate and plump skin. Normal to dry skin types won’t be able to get enough.

Price: from $82

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A chocolatey scent

cacharel

Shay Mitchell is back for another Cacharel campaign, this time for the brand’s new Yes I Am Delicious Eau de Parfum. With intriguing notes of cacao, hazelnut, jasmine and Italian green tangerine, one spritz of this one will have you immediately craving dessert—which, honestly, seems pretty ideal.

Price: $89 (for 50 mL)

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For after-sun TLC

saje

Having a bit too much fun in the sun this summer? It’s all good—Saje has brought back its Carrot Body Butter just for you. Rich and ultra-moisturizing thanks to ingredients like carrot seed oil (which is full of antioxidants, btw), rejuvenating patchouli and balancing germanium, the luxe body butter will support the renewal process and impart a healthy glow that your sun-exposed skin will love.

Price: $28

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Just-for-you haircare

prose

You likely already know Prose as the direct-to-consumer haircare brand that helps you curate a customized routine that will best suit your strands. Its latest product is the Custom Styling Gel, which was designed with curls and coils in mind and is formulated with hydrating aloe vera, curl-defining and frizz-fighting okra and moisture-retaining sea moss to take care of your versatile and long-wear styling needs. Find it in soft, medium and strong hold levels.

Price: $40

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A true multi-tasker

Nuxe

As part of its newest range, Nuxe has launched a product that’s quite unique. The made-in-France Crème Fraîche de Beauté 3-in-1 is…well, exactly that: three products in a single tube. To use the silky product as a moisturizer, apply a small dab all over your face and eye area. Or try it as an ultra-hydrating and plumping mask by slathering on a thick layer, which can be left on for five minutes before being gently wiped away with a damp cloth. But you can also use it as a milky makeup remover by rubbing a couple of drops all over, then rinsing. Fun!

Price: $49

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Pro-approved brushes

trinny-london

Trinny London is known for makeup products that can easily be applied with your fingers—but that doesn’t mean founder Trinny Woodall doesn’t turn to her brushes from time to time. That’s why the brand is making the three brushes originally designed for its team of makeup artists available for everyone to purchase. Find all three—a slanted concealing/eye contour brush, a tapered blush/bronzer brush and a dome-shaped complexion brush—separately or in a handy set that includes a fun platinum pochette.

Price: $98

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A covetable range extension

charlotte-tilbury

Get ready to obsess over a new Charlotte Tilbury product. Charlotte’s Beautiful Skin Radiant Concealer—the third launch under the brand’s mega popular/always viral Beautiful Skin range—provides medium to full coverage that hides imperfections and brightens dark circles. The long-lasting formula also contains skincare ingredients like vegan collagen, niacinamide and hyaluronic acid that will treat skin as you wear it.

Price: $38

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Read more:
20 Notable Beauty Products That Launched in July 2022
20 Notable Beauty Products That Launched in June 2022
20 Notable Beauty Products That Launched in May 2022

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