8 beauty brands giving back on Earth Day
The beauty brands celebrating Earth Day by giving back to both local Canadian and international environmental initiatives this year.
L’Occitane Almond Shower Oil Eco-Refill ($34), at loccitane.com.
L’Occitane is known for using recycled materials in its packaging, though most notably in its line of Eco-Refills, which uses 80% less plastic than a bottle. Last year, the French skincare brand partnered with Terracycle to unveil a new in-store recycling program at its location in Toronto’s Yorkdale Mall. It’s the only L’Occitane location in North America that will recycle any and all full size products—even containers from other brands. As a reward for recycling, customers receive a 10% discount on any future purchase.
Earth Month Tote Bag ($10), at collegaearthmonth.com.
For the twelfth year in a row, Aveda will partner with WaterAid Canada to help rural communities across Africa access clean water. Since 2016, Aveda Canada has worked with two districts in Madagascar to provide clean water, sanitation and hygiene education. During the last two weeks of April, participating Aveda salons will donate 100% of funds raised from hair services to the Madagascar project. In addition, Aveda will donate 100% of the purchase price when customers buy a special edition Earth Month Tote Bag.
Kiehl’s Limited Edition Creamy Eye Treatment with Avocado 50 ml ($36) and Kiehl’s Limited Edition Ultra Facial Cream 50 ml ($36), at kiehls.ca.
This year, Kiehl’s will partner with Tree Canada to help reforest various regions of Canada including British Columbia, the Prairies and Ontario. For every purchase of Kiehl’s Limited Edition Creamy Eye Treatment with Avocado and Ultra Facial Cream, the beauty brand will donate 100% of the net proceeds.
Charity Pot Hand and Body Lotion ($28), at lush.ca.
Lush uses 100% recycled plastic for their classic black pots and accept clean, empty pots from customers to remold and reuse. With every purchase of Charity Pot Hand and Body Lotion, the beauty brand donates 100% of the purchase price to organizations working in the areas of environmental conservation, animal welfare and human rights. For the past year, Lush partnered with The Ocean Legacy Foundation to organize plastic collection expeditions to remove harmful waste from the marine ecosystem.
Dr Roebuck’s is another company who is not just environmentally conscious on Earth Day. The skincare brand sources natural ingredients for all of their products, including in their100% biodegradable skin cleansing wipes. In their Polish 2-in-1 Mask and Scrub, eco-beads made from jojoba wax gently exfoliate skin, dissolving as you use them so not to pollute waterways with micro-plastics.
Axiology Organic Lipstick in True ($39), at clementinefields.ca.
Every year, vegan makeup line Axiology donates a percentage of the annual profits to Orangutan Foundation International, PETA and other humane societies. In addition, the beauty brand sources its packaging from a recycled paper boutique in Bali. Axiology’s founder, California-native Erika Rodriguez was inspired by the owner’s commitment to not only improving the lives of local women, but also to reducing their impact on the environment.
C-Nature Anti-Aging Complex ($99.99), INO Intensive Hydrating Serum ($54.99), The Length and Care mascara ($24.99)
Zorah Biocosmétiques is an organic and vegan Montreal-based company that uses biodegradable packaging materials provided by women’s co-operatives. Products are available in selected natural stores across Canada.
Moisturizing Cleanser + Makeup Remover ($42), at provinceapothecary.com
Province Apothecary, a plant-based, synthetic-free skincare company, is doing a flash sale on Earth Day. They are giving 15% off their online shop and in store purchases. They will also be giving 15% of all sales to the Nature Conservancy of Canada, a private non-for-profit that is Canada’s leading national land conservation organization.