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Skincare

20 Notable Beauty Products That Launched in February

The freshest fragrance for spring, Fenty Skin’s latest drop, a new haircare line that won’t break the bank, and more.

by : Melissa Fejtek- Mar 10th, 2021

february-launches

1/20

The Perfect Transitional Fragrance

Tom Ford Tubéreuse NueNordstrom

White blooms, sharp pepper and woody patchouli take centre stage in the latest addition to Tom Ford’s private blend collection: Tom Ford Tubéreuse Nue. Elegant, soft and undeniably sophisticated, this day-to-night scent is fresh enough for spring, while its heady intensity makes it suitable for colder temps.

From $435

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A Tailor-Made Cleansing Trio

Detox Mode CleansersThe Detox Market

If the state of your skin changes more often than your outfits do, consider switching up your cleansing routine. Joining the Detox Market’s in-house brand’s lineup of offerings, Detox Mode Cleansers cater to the condition of your skin on any given day. Whether you’re feeling dry, sensitive, or are in need of a brightening boost, each sensory cleanser is formulated with nourishing vitamin-rich botanical extracts – like anti-inflammatory calendula, rosehip and evening primrose oil, to name a few – to refresh and reset your complexion.

From $47

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The Best Exfoliator Like, Ever

Charlotte Tilbury Super Radiance Resurfacing FacialCharlotte Tilbury

At-home exfoliating treatments can be intimidating, yes, but trust us, Charlotte Tilbury makes achieving a post-facial glow from home a breeze. With a supercharged blend of AHA, PHA and BHA acids Charlotte Tilbury Super Radiance Resurfacing Facial resurfaces the skin, while the addition of hyaluronic acid, avocado oil and glycerin provide deep hydration. The result? The perfect skin-prep product that will help you nail the glistening supermodel skin that’s become Tilbury’s claim to fame.

$85

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A Body Cream That Makes You Glow

Glow Recipe Watermelon Glow Pink Dream Body CreamSephora

What smells like a watermelon dream and feels like a facial treatment for your body? Glow Recipe Watermelon Glow Pink Dream Body Cream, of course. Creamy yet lightweight, this quick-absorbing body lotion is infused with ingredients commonly found in your favourite skincare products, like AHA and hyaluronic acid, to slough off dead skin cells and smooth your arms, legs and beyond. Pro tip: apply straight out of the shower when your skin is still damp to really pack in the moisture.

$37

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An Ultra-Luxe Priming Serum

Chanel Le Blanc SerumChanel

Self-care meets sheer indulgence with this fabulous brightening serum from the House of Chanel. Chanel Le Blanc Serum is crafted with hand-harvested Gardenia extracts to provide a gentle, rosy glow and will undoubtedly elevate your day-to-day skincare routine.

$240

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A Foundation That Melts Into the Skin

Ethereal All Natural FoundationKalosophie

Toronto-based makeup artist Lauren Kurtz developed her pared-down green beauty line, Evan Beau (named after her first son) with thoughtful ingredient selection in mind. Take, for instance, the Ethereal All Natural Foundation which provides lightweight coverage and supports skin health, thanks to the addition of gotu kola and damascus rose. Plus, $1 from all products sold will be donated to One Body Village Canada to support victims of child trafficking.

$64

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A Scent for the Times

Byredo Mixed EmotionsHolt Renfrew

It’s often said that smell is the most powerful way to evoke memory, so it makes sense that we turn to fragrance for comfort and familiarity. Byredo Mixed Emotions swirls soothing notes of maté and black tea with hits of violet leaf, birch wood and papaya to create a strikingly bold yet warm scent that calls to mind the highs and lows of the moment.

$257

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A Probiotic Infused Deodorant

Malin + Goetz Bergamot DeodorantSephora

This solid transparent deodorant stick from minimalist beauty brand Malin + Goetz is aluminium-free, quick-drying, long-wearing, refreshing, aesthetically pleasing and *actually* effective. Need we say more?

$26

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A Super-Soothing Scalp Treatment

Briogeo Scalp Revival Charcoal + Tea Tree Cooling Hydration MaskSephora

We know that exfoliating our scalps is great for the overall condition of our hair, but have you been moisturizing? Think of it this way: when you scrub, scrub, scrub, but fail to follow up with hydration, the result is almost always itchy, dry skin. The same goes for your scalp. Briogeo Scalp Revival Charcoal + Tea Tree Cooling Hydration Mask absorbs impurities with charcoal, hydrates with aloe and hyaluronic acid, and also reduces itchiness and flakiness with cooling tea tree, peppermint and spearmint oils. For a total scalp reset, prep with the Scalp Revival Charcoal + Coconut Oil Micro-exfoliating Scalp Scrub Shampoo.

$42

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The Best Drugstore Brow Styler

NYX The Brow GlueNYX Cosmetics

To create the oh-so-popular soap brow look sans the soap (and accompanying flakiness), opt for NYX The Brow Glue. With a transparent and non-sticky finish, this tube of magic features a tiny yet precise brush to allow for optimal control. Create volume and lift or simply comb scraggly hairs into place – the choice is yours.

$10

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A Setting Powder That's Good for Your Skin

Tatcha The Silk PowderSephora

Japanese-inspired skincare brand Tatcha’s latest launch, The Silk Powder, does more than set makeup and nix oiliness – it cares for your skin. It contains blue light and pollution-blocking ingredients along with silk powder and silk extract to help your makeup last longer while balancing moisture levels to produce a radiant, healthy-looking and shine-free finish.

$63

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A Truly Affordable Haircare Line

Hairitage by MindyHairitage By Mindy

Made with naturally derived ingredients and ultra budget-friendly, inclusive haircare line Hairitage by Mindy is the future of drugstore hair care. The brainchild of lifestyle influencer Mindy McKnight, the line offers a wide range of high-performing products that are effective and beautifully packaged, to boot. Some of our favourite picks include a brass eliminating purple shampoo, a moisturizing co-wash for curly textures, and an apple cider vinegar hair rinse for glassy shine. Needless to say, there’s something for everyone.

From $8

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A Shroomy Serum

Biophile’s Bio-Shroom Rejuvenating SerumBiophile Skin

Bursting with buzzy ingredients like fermented botanicals, niacinamide, Vitamin C, peptides and a proprietary “shroom-biotic broth”, indie beauty brand Biophile’s Bio-Shroom Rejuvenating Serum helps to calm the skin, boost radiance and protect it against environmental aggressors like stress and pollution. Consider it a shield for your skin.

$188

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An All-Natural Brow Gel

Kjaer Weis FeatherTouch Brow GelThe Detox Market

Kjaer Weis FeatherTouch Brow Gel is the zero-effort tinted brow gel that belongs in everyone’s makeup stash. Housed in an elegant and weighty black vessel, this coconut oil and lavender-water infused styler is comfortable to wear and perfect for low-key makeup looks.

$40

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A Heat-Activated Face Mask

Dermalogica Melting Moisture MasqueDermalogica

Banish painfully dry skin with the Dermalogica Melting Moisture Masque. The gorgeous balm-to-oil melting texture is a charm to apply, while hydrating ingredients like micro-algae, linoleic acid and vitamin E replenish and fortify the skin. Best of all, a little goes a long way: a pea-sized dot is more than enough to garner instant results.

$92

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A Curl Styler That Deeply Hydrates

Shea Moisture Frizz Control Milk GelWalmart

Shea Moisture’s range of curly-girl products have been spotted all over TikTok, and for good reason: they’re wallet-friendly, great-smelling and effective for all types of hair textures. New to the roster is the Papaya and Neroli range, which includes the Frizz Control Milk Gel to condition and soften hair while keeping frizz at bay.

$14

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An Aussie Beauty Brand

Grown AlchemistSephora

Though it’s not *technically new*, this botanical-based beauty brand has finally hit Sephora shelves. Loved by celebs like Chrissy Tegan, Kim K, and Gwenyth Paltrow, Grown Alchemist’s range of minimalist products – including the Vanilla and Watermelon Lip Balm, Hand Wash with Sweet Orange, Cedarwood and Sage and Hand Cream with Vanilla and Orange Peel – have your skincare needs covered from head-to-toe.

From $31

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A Plant-Based Skin Tint

Tower 28’s BeachPlease Luminous Tinted BalmSephora

For a sun-kissed look year round, we recommend Tower 28’s BeachPlease Luminous Tinted Balm. Now available in three new shades ranging from vibrant peachy-coral to deep berry hues, these ultra-blendable multi-use tints look great on all skin tones. Green tea and aloe vera extract make for a smooth, crease-free finish, and it’s approved by the National Eczema Association, so you know it’s safe for sensitive skin.

$26

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An Eye Cream-Primer Hybrid

Fenty Skin Flash Nap Instant Revival Eye Gel-CreamSephora

Described by Rihanna as “the perfect starter eye cream”, Fenty Skin Flash Nap Instant Revival Eye Gel-Cream has a unique gel-cream consistency that cools and refreshes. Plus, it primes the undereye area for effortless concealer application. Shop online and you can tack on a nifty cooling mini eye massage tool to amp up the soothing factor.

$42

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A Liner That Won't Budge

Bite Beauty Upswing Extreme Longwear Liquid EyelinerBite Beauty

Perfect your wing skills with the all-new Bite Beauty Upswing Extreme Longwear Liquid Eyeliner. The brush is small and precise for easy application, and 100% vegan ingredients, like passionflower extract and fruit-derived pectin, promise to eliminate smudging and allow the product to glide over the lid effortlessly.

$25. Bitebeauty.com

Read more:

ELLE TOP: Our 11 Favourite Fragrances for Spring
ELLE TOP: The Best “Detox” Skincare for Your Skin’s Needs and Concerns
My Top 10 Beauty Products for February

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