20 Notable Beauty Products That Launched in April
Including a refreshing mist, an exciting new brand inspired by the Himalayas and an SPF you’ll actually want to reapply.
by : Patricia Karounos- Apr 28th, 2022
Every item on this page was chosen by an ELLE Canada writer. We may earn commission on some of the items you choose to buy.
An ethereal serum
By now, you’re probably familiar with the retinol “purge” and how the super potent ingredient can sensitize certain skin types. Herbivore wants to help you achieve the same results without the irritation with Moon Fruit. The dreamy lavender-hued serum is a plant-based alternative to retinol that’s suitable for even the most sensitive of skin thanks to 1 percent bakuchiol, which is clinically proven to smooth fine lines and wrinkles. Meanwhile, peptides and a blend of vitamin- and antioxidant-rich fruits work to clear breakouts and firm skin.
A skin-saving salve
Is a skincare obsessive’s worst nightmare: Your skin is feeling dry, chapped and just not in good shape overall, but nothing you’ve tried has helped. Enter Drunk Elephant’s Wonderwild Miracle Butter, an ultra rich salve that’s instantly nourishing. Use a bit (a little truly goes a long way) on cracked heels, wind-burned cheeks or anywhere else on your body that could use a little TLC.
For striking eyes
Tired of your go-to eye look? Switch things up with Make Up For Ever’s latest launches. The Aqua Resist Graphic Pen is an ultra-black 24-hour liner that’s water-, sweat- and smudge-proof and has a flexible felt tip for easy application. Go even bolder with the Aqua Resit Color Ink, another highly pigmented, long-lasting liner available in eight alluring shades and matte, metallic and chrome finishes.
A refreshing spritz
The season of seeking the cooling comfort of a face mist will soon be upon us. Opt for Dermalogica’s Hyaluronic Ceramide Mist, which is formulated with skin-strengthening ceramides that minimize the appearance of fine lines and four different types of hyaluronic acid to hydrate, seal in moisture and support your skin barrier. Soothing rose water provides a subtle, pleasant aroma.
A shower essential
Biossance’s new Squalene + Enzyme Sugar Body Scrub contains sugar crystals and pomegranate enzymes to gently exfoliate, remove dead skin cells and smooth skin. Sensitive-skin types will also be happy to hear about the addition of sugarcane-derived, moisture-boosting squalene, which aims to help combat any irritation that sometimes comes with exfoliating. Your skin will thank you.
An exciting new brand launch
When dentist Jigyasa Sharma moved to Canada from India about a year and a half ago, she wanted to bring a piece of home with her—specifically the homemade skincare products her mother used to whip up that did wonders for her acne prone skin. And so Hymnologie, a vegan, all-natural Ayurvedic beauty brand, was born. Using traditional Ayurveda healing rituals, Sharma has developed eight plant-based products using ingredients—like brightening saffron, collagen-boosting babchi and nourishing watermelon seeds—that have been sourced from organic farms at the foothills of the Himalayas. Find a face mist, after-shower body oil, two face serums, two face creams, an exfoliating mask and an eye cream.
Price: from $56
For perfect brows
Finish off your brows with smooth, natural colour thanks to Clé de Peau Beauté’s new Eyebrow Gel. Available in four natural-looking shades, the smudge-free product has been formulated to last up to eight hours while simultaneously conditioning your brows. The applicator wand also features a tapered wand so it can reach even the smallest hairs.
Popular brand Trinny London has entered the next stage of its skincare line with two new retinal (an ingredient with benefits similar to those of retinol, but is said to work faster) serums in refillable bottles. The Overnight Sensational Retinal+ Serum offers a high-dose of the wrinkle-targeting ingredient that’s ideal for those 40 and older. If you fall in the 25 and up category, try the Overnight Clarity Retinal/Niacinamide Serum, which combines the powers of the vitamin A derivative with niacinamide to address fine lines and blemishes. As always, don’t forget the SPF.
Canadian mother-daughter duo Courtney Peters and Shelby Slater first launched their Vancouver-based hair accessory brand Supercrush that offers an array of chic scrunchies, clips, headbands and more back in 2018 to say goodbye to “bad” hair days for good. Now, they’ve debuted Super Powder, a rose quartz-infused all-natural dry shampoo made from a blend of detoxifying activated charcoal, shine-boosting organic cocoa powder, conditioning rice powder and oil absorbing arrowroot powder. Take that, day three hair.
A rosy range extension
Ilia’s Multi-Stick has long been beloved by minimalist beauty lovers for helping streamlining routines by delivering pretty pigments to cheeks, lips and eyes in one functional product. So, naturally, the brand has bumped up the shade range, and now offers the easy-to-use sticks in 12 buildable hues.
For feeling fresh
Personal care brand Hello has entered the natural deodorant game. Encased in 100-percent recycled packaging, the deos contain natural fragrance, no aluminum, baking soda or parabens and promise up to 24 hours of odour protection. Keep your pits happy with one of four scents: clean and fresh, sage and eucalyptus, sweet coconut or fresh citrus.
A luxe face oil
Struggling to care for your sensitive skin. The Ren Evercalm Barrier Support Elixir is formulated with nine bioactives and seven oils that nourish the microbiome and target dry skin without weighing you down. According to the brand, it’s clinically proven to reduce visible signs of sensitivity in just one week and strengthen your all-important skin barrier in two weeks. Bonus: It’s held in a completely recyclable glass bottle, and the dropper is made from 60 percent post-recycled plastic.
A true multitasker
Medium-coverage colour correction. SPF 40. Glow-boosting niacinamide. Plumping hyaluronic acid. Protective green tea extract. Get all that and more from IT Cosmetics’ latest addition to its beloved CC cream range, the skincare-minded CC+ Nude Glow skin tint. Find it in 22 shades.
A potent serum
Brightening alpha-arbutin, discolouration-targeting kojic acid and exfoliating AHAs come together in the new Peace Out Dark Spots Serum. Use a pump once or twice a day (depending on your sensitivity level, and never at the same time as retinol) to brighten your complexion and minimize the appearance of dark spots left from acne, aging, pollution and sun damage.
A pro-backed brand
Meet STMNT Grooming Goods, a new barbering brand developed in collaboration with notable industry figures Sofie Pok, Julius Arriola and Miguel Gutierrez. Now available in Canada for the first time, the brand is made up of four genderless lines. Pok, an award-winning barber, designed the StayGold Collection as a three-piece set focused on textures and styling; Arriola’s Julius Cvesar Collection includes a hairspray, shine paste and matte paste intended to customize your own look freely and creatively; and Gutierrez’s Nomad Barber Collection includes styling staples inspired by his travels. There’s also the general STMT Care collection, which includes a shampoo, conditioner, all-in-one cleanser, beard oil and a bath and body cleansing bar.
Price: from $15.50
For extra sun protection
The next stop on your SPF journey? Farmacy’s new-to-Canada Green Defense SPF 30, a broad spectrum mineral sunscreen made with non-nano zinc oxide to block UVA and UVB rays. The fast-absorbing formula also contains antioxidant-rich winter cherry and beta-carotene, which is said to shield blue light from screens, and moringa water and seed extract, which purifies and refreshes skin.
An easy spritz
Speaking of SPF, let’s not forget about protecting the rest of our body as we start to shed long layers as warmer weather arrives. Retro vibe-y brand Vacation’s new Classic Spray SPF is sunscreen you’ll want to reapply again and again. Housed in an easy-spray can, it’s invisible and water-resistant for as long as 80 minutes, feels both lightweight and hydrating thanks to the presence of ingredients like coconut oil and vitamin E and imparts the brand’s fun signature scent (with notes of coconut and banana) that smells just like summer does. Hello, sunshine.
A brand-new regimen
Micro-algae oil is the star ingredient at the centre of Nuxe’s new Merveillance Lift range. Known for its impressive resistance, the brand says that the active has been proven to be ultra-correcting and effective in strengthening and firming skin and targeting wrinkles. The line boasts five products: a powdery blurring cream ideal for combination skin, a rich and velvety moisturizer for those on the drier side, an indulgent oil-serum, a lifting eye cream and a more concentrated night cream.
Price: from $49
Nostalgic acne patches
For a limited time only, SpongeBob SquarePants is venturing out of his pineapple under the sea. Starface’s latest joyful pop culture-infused collab comes by way of its fan-favourite hydrocolloid patches designed to look like the iconic animated character and his BFF Patrick Star. Refill sheets are also available to keep your character compacts well stocked.
For its latest line, Klorane is focusing on one particular French-grown organic ingredient. Created for those with fine or flat hair, the Flax Fiber range draws upon the mucilage-rich ingredient, which provides natural volume and shape to strands. Products include a convenient dry shampoo, lightweight shampoo and a detangling gel conditioner.
Price: from $14
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