Sephora Canada is tackling diversity in heritage in the latest iteration of their multi-chapter “We Belong to Something Beautiful” campaign, which launched earlier this summer. This time around, the campaign features seven collaborators who are opening up about how their cultures have shaped them as Canadians.
Inclusion is at the core of the “We Belong to Something Beautiful” campaign, which highlights living bravely and championing differences. “It was important for us to bring to the forefront authentic stories that will spark dialogue and open up the definition of beauty for Canadians,” said Deborah Neff, vice president of marketing at Sephora Canada, in a press release. “We hope to inspire and drive change as we look to celebrate our differences that make us so uniquely and unapologetically Canadian.”