Millie Bobby Brown isn’t the first celebrity to come out with a makeup line, although she might be the youngest – and that’s kind of the point. Yesterday, the Stranger Things star announced on Instagram her new skincare and beauty line Florence by Mills directed toward her fellow Gen-Zers.
“Every young person deserves to have a good start with their skin,” Brown says in the Instagram teaser. She’s reportedly been working on the vegan, PETA-certified and cruelty-free line for the last two years.
“I’ve been in a makeup chair since I was 10, 11 years old, and I have really been introduced to all types of products,” Brown told WWD about her decision to start her own beauty brand. “I wanted to come into the space because there was a gap in the market for young people.”
“I guess I could never find anything that I liked to put on my face and it felt good. I’d take off my makeup and boom, another pimple would appear,” she added. “There are multiple different products I’ve put on that weren’t good for me. Some of those were antiaging, and I was 10 years old.”
The products are priced between $10 to $34 and cover both skincare and makeup. Skincare includes the Clean Magic Face Wash, Get That Grime Face Scrub, Dream Dew Moisturizer, Look Alive Eye Balm, Zero Chill Face Mist and the Swimming Under the Eye Gel Pads (Brown’s personal favourite). Meanwhile, makeup products include the Like a Light Skin Tint and the See You Never Concealer.
The products will be available at Ulta (which ships to Canada) and Boots (in the U.K). Proceeds from sales will be donated to the Olivia Hope Foundation, which was founded in honour of Brown’s late friend, Olivia Hope LoRusso, to fight childhood cancer.
Florence by Mills drops on August 26.