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Victoria Beckham Launches Second Makeup Collection
Shortly after her spring/summer 2018 show concluded in the cavernous space that is Cipriani on Broadway, Victoria Beckham presented her second beauty collection with Estée Lauder. “I learn so much from seeing pictures of myself, and I take what I’ve learned and apply that when we’re working on new collections,” Beckham told an audience of beauty editors. “I feel that my customer is really responding to that. If I can’t find the perfect nude [lipstick], neither can she.”
Popular items from her first collection, like the beloved Morning Aura—a hybrid moisturizer-illuminator—are still present in the line. (Beckham says David, her husband, is a fan.) One of the standout new additions include a eyelash-extension friendly mascara that wipes off with water. The packaging was designed to leave loads of formula on the brush, something Beckham picked up from working with makeup artists in Asia. “I love how they take the time to really paint your lashes, sometimes individually, for a very strong look,” she explained. “I thought, ‘If we’re going to do a mascara, we’ve got to really do a mascara.'”
Also new to the line are matte lipsticks in Victoria (a cool nude), Burnished Rose (pale pink) and Black Cassis (deep burgundy), lip gloss, cream blush, eyeshadows, eyeliners and an eyeshadow palette. Aura Gloss, a multi-purpose highlighter, can be placed strategically on cheekbones, lips and bridge of the nose for a gold, glossy shine. According to Sarah Creal, lead of global partnerships for Estée Lauder, one of the top-selling items in the line is the new Skin Perfecting Powder, a translucent setting powder with yellow undertones that sets makeup and brightens all skin tones.
Creal, who worked closed with Beckham on the line, says the designer’s approach to the collection was rather unique. “I’ve been doing product development for a long time, but I’ve never done development like this,” says Creal. “When we started this collection, Victoria said, ‘I’ll be right back,’ and goes into the other room and drags in this huge board. She started pulling swatches and Pantone colours and really created like a fashion collection [mood board].”
“That’s how we work in fashion,” explains Beckham of her approach. “It was great for us to try a new way of working on a makeup collection. That’s actually how we came up with the signature part of the collection. It all fit together like a jigsaw puzzle. Now I’m looking forward to making an even bigger jigsaw puzzle.”