On the heels of a successful first athleticwear collection with Reebok, Victoria Beckham has announced her eponymous beauty line will launch at the end of 2019.

“SO excited to announce that I will be launching Victoria Beckham Beauty later this year!” wrote Beckham in an Instagram post today. “Cannot wait to be able to share it with you!!” In a subsequent post, Beckham responded to questions about the line, confirming it will be “cruelty free, inclusive for all skin tones, and available at an accessible luxury price-point.”



According to WWD, the line will be headed by co-founder Sarah Creal, who worked with Beckham on both of her successful collections with Estée Lauder.

Also per WWD, the collection will only be available online through Beckham’s website. While there is no word yet on whether it will ship to Canada, her international website does currently ship her ready-to-wear line, as well as bags, eyewear, shoes and jewellery to Canada.

Fingers crossed.

Update (7/31/2019): Beckham has just updated her Instagram with a sneak peek of a shimmery pink pigment in a jar. You can subscribe here for newest updates from the brand.


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