Makeup & nails
In creating its new AGE PERFECT makeup brand, beauty-democratization pioneer L’ORÉAL PARIS chose to cater to women aged 50 and over, speaking to their stories, experience and power.
by : ELLE Canada- Feb 13th, 2020
“The older we get, the more ourselves we become. We start to feel more comfortable in our own skin, and that is such a blessing because you start to really appreciate yourself. Not expecting perfection is key. There’s something to be said for just falling in love with yourself at every stage of the evolution.”
For style enthusiasts, Jeanne Beker needs no introduction. As the face of Fashion Television, which aired for 27 years, the iconic Canadian journalist gave viewers the next best thing to a backstage pass. Beker brought her own glamour to the small screen too: black eyeliner and bright lipstick. On staying true to her signature look: “Ninety-five percent of the time, I don’t leave the house without black eyeliner, which I’ve been wearing since the ’60s, on the top and bottom lash lines.”
Jeanne wears lash magnifying mascara with jojoba oil in black (14$) and satin glide eyeliner with mineral pigments in black ($14) by Age Perfect from L’Oréal Paris.
“As a woman, if you can develop a philosophy about where your value truly lies, then you will be much more comfortable in the evolution of your own personal beauty because every age has its secrets to give you and has its own beauty.”
Talented actress, international model and L’Oréal Paris ambassador Dayle Haddon has always stood out: In a sea of beachy blondes, she was blessed with dark curls. Her definition of beauty has always been about more than what meets the eye: “If I’m loving and kind in my thoughts and actions, then I feel I’m beautiful.” On her how-to-glow secret: “Everything is about the skin—I like it to look natural and fresh and healthy. So for foundation, I like it light for everyday so you can see and feel my skin underneath it.”
Dayle wears radiant serum foundation in 15 Rosy Ivory ($20) and radiant serum concealer in 200 Ivory ($17) by Age Perfect from L’Oréal Paris.
“When I was young, I was more self-conscious than self-confident. Now I let myself shine in my own light, and I stay open to possibilities. Life is an adventure! When a chapter ends, another begins… C’est la vie!”
By her 20s, L.A.-based actress Shohreh Aghdashloo was a star in her homeland of Iran, it’s no surprise that she has dazzled Hollywood too. She has won an Oscar nomination (House of Sand and Fog), an Emmy (House of Saddam) and countless fans (for her current role on The Expanse). On the magic of makeup: “There are days when your skin is not glowing. You need some nice foundation and blush to make you look more radiant. You don’t need to do a lot. It’s magic! Then there are days when you don’t want to put on a lot of makeup, so you just apply a jewel-tone lipstick, and voila!”
Shohreh wears hydrating core lipstick with provitamin B5 in 115 Plum Wine ($14) and anti-feathering lipliner in perfect burgundy ($11) by Age Perfect from L’Oréal Paris.
Chan Hon Goh
“In my 20s and 30s, I was very aware of my image: How should I represent myself? How do I want to be seen or remembered? Now, I feel so much more openness and freedom to be all I want to be—and still be me.”
Chan Hon Goh knows how to exude grace on stage. When she was principal dancer with the National Ballet of Canada, she was adored for her lyrical performances, delicate beauty and exceptional strength. Now, as director of Goh Ballet Academy, she’s sharing her mastery of the art with a new generation of dancers. On her go-to beauty essentials: “I’m a huge makeup lover. I know my face well enough to know what I want to accentuate: a bit of filling the eyebrows, a bit of pretty neutral eyeshadow, eyeliner and some blush. When I absolutely have no time, I just put on a really beautiful red lipstick. It gets a lot of attention! ”
Chan wears radiant blush with camellia oil in Mauved ($17) by Age Perfect from L’Oréal Paris.
Look & feel your best
The secret to glowing skin? The new AGE PERFECT by L’ORÉAL PARIS, tailored for the beauty desires of women 50-plus, is designed with nourishing formulas and flattering shades, so you’re equally vibrant inside and out.
To learn more, visit lorealparis.ca
Photographers Leda & St.Jacques
Makeup Jodi Urichuk
Makeup created with Age Perfect by L’Oréal Paris.
Artistic director: Isabel Beaudry.
Stylists: Sara Bruneau-Frenette & Jaclyn Bonavota.
Hair: Laurie Deraps & Anna Barseghian.
Digital assistant: Pascal Fréchette & Jazmina Alzaiat.
Photographers assistants: Thibaut Ketterer, Emilie Fergusont & Logan Allmendinger.
Styling assistants: Emmanuelle Roque & Jessica Luffman.
Hair assistant: Amélie Thomas.
Makeup assistants: Jean-François Casselman-Dupont & Ryan Patrick Brennan
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