It’s taken some time, but our culture seems to be finally rounding the corner on how we talk about beauty. Gone are the days of that tired saying, “Beauty is only skin deep”; now we know that there’s real power behind it. Helping to push that conversation forward is IT Cosmetics, a beloved brand dedicated to celebrating you and your inimitability. For them, beauty is a feeling—one that everyone deserves to fully experience.

More than anything, IT Cosmetics lives by the belief that beauty can actually change the world. It’s a principle that’s realized through the brand’s partnership with Look Good Feel Better, a non-profit organization that helps women with cancer feel like themselves again. For every IT Cosmetics Brow Power Pencil sold, one will be donated to a woman in the program facing the effects of the disease.

Turning to the Experts

This idea of beauty being tied to community runs through IT Cosmetics’ development process, too. The brand relies on the expert guidance of an advisory board of dermatologists and plastic surgeons to develop its much-loved lineup. That’s why every new launch puts skin first, placing priority on problem-solving and innovation to help you feel your very best.

A New Kind of CC Cream

One such product is CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, a medium-coverage tint that helps support your self-confidence, all while protecting your skin from the sun. Trust us when we say this is a clinically proven, do-it-all product of epic proportions. That acclaim can be attributed to the CC cream’s skincare-focused formulation—90 percent of it, to be exact. A generous dose of niacinamide does double duty by brightening and refining your skin texture, while environmental-stressor-deflecting green-tea extract and plumping hyaluronic acid round out its healthy-glow-boosting potential.

Stay Sun Protected

Another key, skin-saving source comes by way of sunscreen—an essential ingredient in your daily routine. This one’s formulated with clear (read: invisible) broad-spectrum SPF 40 designed to ward off damage, minimize the signs of premature aging and go on so easy, you won’t even notice it’s there.

The final result? Your skin, but better. CC+ Nude Glow Lightweight Foundation + Glow Serum’s seriously glowing reviews are a testament to the product’s real-life efficacy: After just four weeks, 93 percent of the brand’s study participants said skin feels moisturized, and 91 percent said skin feels smoother. With 22 shades to choose from, there’s an opportunity for everyone to feel beautiful with one buff and blend.

Shop the CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40 at