The fascinating backstories of 5 iconic beauty products

Dec 14 2016 by
Categories : Makeup & nails

Let's just say we didn't anticipate the reason Benefit's Benetint was invented. 

Beloved British beauty journalist Sali Hughes visited the ELLE Canada Closet to explain the intriguing backstories to five of the more than 200 game-changing beauty products in her new book, “Pretty Iconic: A Personal Look at the Beauty Products that Changed the World,” available now. Below, she explains that strobing was not – contrary to popular belief – created on Instagram, how Estée Lauder basically invented the anti-aging serum category, the surprising demographic Benetint was designed for and the proper way to use YSL Touche Éclat (because everyone is still doing it wrong). 

Beauty enthusiasts, get comfortable.  


Categories: Makeup & nails