Kylie Jenner just announced the launch of “KyShadow”
The Kylie Jenner makeup empire has expanded again.
After teasing on Instagram that there was a surprise coming today, Jenner announced Kylie Cosmetics will now offer eyeshadows (which she is calling KyShadows, naturally). This marks Kylie Cosmetics’ first product release outside of the lip category. “The Bronze Palette” features nine “long-wearing” and “easy-to-blend” shadows. It will launch at 3:00pm PST on July 26. [Update: The first batch of these shadows sold out in one minute.]
“I’ve been using this every single day,” said Jenner in a video released on her app and website. (Remember that 15-step Snapchat makeup tutorial? Jenner was using these.) If we can get our hands on one, we suspect we will be too.
See below for Kylie’s unboxing of the palette on social media.