“Makeup doesn’t always have to be so serious,” says Maybelline global makeup artist Erin Parsons of the beauty look she created on Gigi Hadid for the brand’s latest campaign. “[Makeup] can be washed off in seconds so have fun with it and play!” She credited an Irving Penn photograph from Vogue in the ’60s as the inspiration for the look (see below). Keep scrolling to see the rest of our favourite beauty Instagrams this week, including Cardi B’s blinding manicure and Kaia Gerber’s NYFW debut.
1. Gigi Hadid
2) Stella Maxwell
3) Cardi B
4) Leomie Anderson and Rihanna
5) Kaia Gerber and Lulu
6) Teyana Taylor, Lori Harvey and Tracee Ellis Ross
7) Kate Bosworth via Hung Vanngo
8) Emily Ruhl via Allan Avendaño
9) Romee Strijd and Jasmine Tookes
10) Raye
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