“Makeup doesn’t always have to be so serious,” says Maybelline global makeup artist Erin Parsons of the beauty look she created on Gigi Hadid for the brand’s latest campaign. “[Makeup] can be washed off in seconds so have fun with it and play!” She credited an Irving Penn photograph from Vogue in the ’60s as the inspiration for the look (see below). Keep scrolling to see the rest of our favourite beauty Instagrams this week, including Cardi B’s blinding manicure and Kaia Gerber’s NYFW debut. 

??‍?The #inspiration behind Gigi's look. ? This is a photogtaph by #irvingpenn from the 60's for vogue. I'm not sure of the makeup artist but would take a guess that it's the incredible #pablomanzoni ❤️ I honestly was so busy the last two weeks before my vacation started that I had no idea what I was going to do for her fashion week look. This picture started the ideas flowing and then I practiced some ideas on @lilmami_lani which I'll post soon! Makeup doesn't always have to be so serious?. It can be washed off in seconds so have fun with it and play!! I love seeing the recreations ?I'll post soon!! Thanks for the love ??

A post shared by @erinparsonsmakeup on Aug 2, 2017 at 7:08am PDT

 

1. Gigi Hadid

bts shooting new @maybelline ? @erinparsonsmakeup ??‍?

A post shared by Gigi Hadid (@gigihadid) on Sep 3, 2017 at 8:40am PDT

 

2) Stella Maxwell

All business ?

A post shared by Stella! (@stellamaxwell) on Sep 4, 2017 at 3:09pm PDT

 

3) Cardi B

My nails might blind y'all ..Rainbow…thanks @jennys_spa_bx @nailson7th

A post shared by Cardi B Official IG (@iamcardib) on Sep 5, 2017 at 6:39pm PDT

 

4) Leomie Anderson and Rihanna

Me being extra AF x @badgalriri x @fentybeauty wearing #KILLAWATT

A post shared by Leomie Anderson (@leomieanderson) on Sep 8, 2017 at 5:42am PDT

 

5) Kaia Gerber and Lulu

another bathrobe @calvinklein

A post shared by Kaia (@kaiagerber) on Sep 7, 2017 at 3:28pm PDT

 

6) Teyana Taylor, Lori Harvey and Tracee Ellis Ross

????? these two tho ????? @lori_harvey_  @traceeellisross #patmcgrath #mothershipball

A post shared by Jimmy Neutch (@teyanataylor) on Sep 7, 2017 at 9:50am PDT

 

7) Kate Bosworth via Hung Vanngo

Reunited with this beauty today @katebosworth ❤️ ? @solangefranklin ? @harryjoshprotools ? @hungvanngo 0n lips: @marcbeauty  Le Marc Lip Crème in "Oh! Miley"

A post shared by Hung Vanngo (@hungvanngo) on Sep 7, 2017 at 12:27pm PDT

 

8) Emily Ruhl via Allan Avendaño

Tonight ➡️ @Emily_Ruhl X @FlauntMagazine x @Prada . #Makeup: @allanface #Hair: @samiknighthair XOXO @alexandra_schack . #EmilyRuhl #PerfectSkin #Beauty #FreshFaced #RosyCheeks @Narsissist #MakeupArtist #allanface

A post shared by ALLAN AVENDAÑO (@allanface) on Sep 7, 2017 at 10:19pm PDT

 

9) Romee Strijd and Jasmine Tookes

Last night @imgmodels FW kick off

A post shared by Romee Strijd (@romeestrijd) on Sep 7, 2017 at 6:38am PDT

 

10) Raye

?dinner 9:00pm? ?

A post shared by RAY-Z (@raye) on Sep 5, 2017 at 10:59am PDT