Flawless By Friday is getting into the makeup game. The Canadian-owned skincare brand, known for its Korean-made facial masks, will launch 22 products on June 7, available on the company’s website and in-person at Yorkdale Shopping Centre’s Concept space in Toronto.
“Our skincare simplifies what can be a complex process, and we wanted our cosmetics line to do the same,” says CEO and founder Brittny Robins on the launch. “We want people to feel their best in just a few minutes, offering them a gorgeous look in a very short amount of time and at an affordable price.”
Much like their streamlined masking system, the makeup collection aims to bring a “paint-by-numbers experience to the makeup application process,” said the brand in a statement. The line will launch with eyeshadow and face palettes, as well as lipsticks, false eyelashes and brushes. Additional products will rollout over the next six months.
At the pop-up in Yorkdale’s Concept space, Flawless By Friday will offer 15-minute makeup applications for $30, or five-minute touch-ups for $5. There will also be a variety of products from Canadian, female-founded businesses.
“It is important to me that we constantly innovate and evolve,” says Robins. “We wanted to give these incredible female entrepreneurs a platform in order to show their products and get noticed.”
The pop-up will run until July 31.