Emmy-winning artist Doniella Davy, who won an Emmy in 2020 for the makeup she creates on the HBO series Euphoria, has made an undeniable impact in the beauty world—especially with Gen-Z. With the popularity of the looks worn by Maddy, Cassie, Jules, Rue and Kat, it’s no surprise that the makeup artist is going into business with Half Magic.

The collection will include glitter, rhinestones and neon eyeshadows. As well as a selection of special tools to perfect our looks (think Maddy’s sharp cat-eye). However, the Davy says it won’t be a brand that only references the world of Euphoria; it will transcend the series and offer neutral palettes too.

While we have to wait until May for the full brand launch, keep up with the brand’s Instagram page for updates. Or, if you’re in the mood, re-watch your favourite episodes of the series again!

Read more:
5 Hair and Makeup Looks on Euphoria Season 2 to Recreate at Home
Here’s How and Where to Watch Euphoria Season 2
The Best Euphoria-Inspired Makeup Looks On Instagram Right Now