It’s perhaps an understatement to say that celebrity beauty brands are polarising. Seemingly every popular celebrity has dabbled in the beauty world, taking the old ambassador model of decades past to a whole new level by starting their own brand.

It’s nearly impossible to keep up with all the launches, so it’s perhaps appropriate that a healthy level of scepticism has emerged amongst consumers and beauty editors alike. Like all things in life, there are good and bad sides to everything.

It stands to reason then, that there are plenty of celebrity beauty brands that we’ll leave on the shelf. But just as many boast standout products that we’ve happily added to our daily beauty routines. Keep on reading to find out which celebrity beauty products are worth the hype.

The Best Celebrity Beauty Products, 2024