To fete National Brow Day on October 2, Benefit is offering their signature brow shaping service, normally $24, for $5. The treatment, which allows you to choose between a variety of brow styles (feathered, angular, straight and natural), will also include samples of product. “The Benefit brow service is unique to every face,” says Maddox Lu, national brow and trend artist for the brand. “The process is comprised of our signature brow mapping technique to find each individuals start, arch and end; this ensures that no one gets a cookie cutter brow. Just like styling hair at a salon, Benefit completes every service with a style.”

Services will be offered at the Uptown Benefit Boutique in Toronto, as well as all Benefit BrowBars at Sephora locations. Appointments can be booked starting the morning of October 2. Hours will be extended at Benefit Boutiques to help accommodate demand, which something tells us, will be high.