Makeup & nails
20 Notable Beauty Products That Launched in October
A PSL-inspired mask, shine-boosting haircare, a chic refillable blush and more.
by : Patricia Karounos- Nov 1st, 2021
For fuss-free washing
Sometimes, you just really don’t want to wash your hair. Now you can skip a day thanks to Alterna’s first-ever My Hair. My Canvas. Meltaway No-Rinse Micellar Cleanser ($32). The vegan formula starts as a cream and is worked into a powder upon application to break down dirt and absorb oil. It’s also translucent, so by the time it dries (which, btw, won’t take long), you won’t be able to tell it was ever in your hair.
A seasonal fave
Calling all PSL lovers: now you can bring your fave drink into the shower with you—sort of. Slather on The Body Shop’s limited-edition Pumpkin Instant Radiance In-Shower Mask ($28) before hopping into the shower, and let the whipped mousse cleanse and exfoliate your skin. Rinse before you finish up, and your face will look brighter and smoother faster than the caffeine in your latte kicks in.
A revived face mask
Caudalie’s Instant Detox Mask recently went viral on TikTok when beauty creators began using it to show how quickly it pulled out excess oil and impurities from pores. But if you have blemish-prone skin, may we suggest trying the French brand’s just relaunched Vinopure Purifying Mask ($48) instead? Newly part of the popular acne-fighting Vinopure line, the mask contains natural green clay and zinc to absorb oil, purify and mattify skin in just five minutes. Happy masking.
To take care of curls
Trouble with your curls? No problem. Matrix’s new Total Results A Curl Can Dream range (from $18) uses Manuka honey extract to boost hydration, bounce and even reduce frizziness. You’ll find five products in the line, including a deep-cleansing shampoo that targets product buildup, a hydrating mask that helps defines the shape of your curls, a holding gel that won’t leave your hair feeling crunchy, an ultra-moisturizing leave-in cream and a shine-enhancing oil.
Gen Z-approved hair care
Millie Bobby Brown’s clean and vegan skincare line Florence by Mills only launched in Canada a month ago, but the colourful range is already expanding its offerings. Sticking to its ethos of encouraging young people to take an easy and confident approach to beauty, the brand has launched its very first haircare products. Start with the Mane Character Vibes Hydrating Mask ($24) to stop breakage, frizz and dryness, or try the No Drama Hair Detangling Spray ($24), which protects from heat damage while conditioning.
For stronger hair
Is your hair prone to breakage, and you just don’t know what to do about it? No more. Salon brand Goldwell’s new range of hair-strengthening products, Dualsenses Bond Pro (from $17.50) is here to help. The line includes a shampoo and conditioner that revitalizes weaker hair, a lightweight one-minute treatment—which smooths, protects and acts as a safeguard against split ends—and a fast-working leave-in booster that reinforces protein in your strands.
A new type of SPF
You can never hear it enough: Always wear SPF. Add a bit more to your routine with U Beauty’s Multimodal Defender SPF 30 ($218), a unique physical sunscreen that blocks UVA, UVB and blue-light rays. But it doesn’t stop there. The rich, balmy formula includes the brand’s proprietary siren and sun-siren molecules to reduce the appearance of fine lines, dark spots and hyperpigmentation and illuminate skin. And if that wasn’t enough, there’s also hyaluronic acid, shea butter, jojoba oil and more to hydrate and nourish.
A new addition to your haircare ritual
Yu-su-ru is a centuries-old Japanese tradition in which women used rice water to care for their hair. Now, Shu Uemura is looking to the practice for inspiration for their newest product, the Izumi Tonic ($64). Formulated with nutrient-rich rice water and hydrating ceramides, the leave-in conditioning serum works to strengthen, volumize and boost the shine of your hair—all with a simple spritz.
A dreamy night cream
Nothing promotes a good night’s sleep like knowing that your skin is well looked after. Canadian brand Three Ships’ new Dream Bio-Retinol and Shorea Butter Night Cream ($39) does just that. The velvety moisturizer contains powerful-yet-gentle bio-retinol (derived from Brazilian flower Picão Preto) to smooth fine lines and encourage cell turnover, vegan squalene that locks in moisture and shorea seed butter to combat dryness. Say goodbye to counting sheep.
A festive duo
Once Halloween is officially over, there’s just one thing left to do: kick off the holidays, obviously. Get in the merry mood early with Vitruvi’s newest winter-themed essential-oil blends ($28 each). Snuggle up next to Fireside — which imparts warm and spicy notes of nutmeg, wild orange, fir and cinnamon — or create your own winter wonderland with Afterglow thanks to inviting clove, cassia and vanilla. Ho, ho, ho.
A natural deo alternative
Finding a natural deodorant that you love can be a struggle. Canadian company Rocky Mountain Soap Co. wants to offer you a solution. Made in Alberta, the brand’s new 100-percent natural cream deodorants ($24) dry as you massage into your underarms, and comes in five delightful scents, including lemongrass and vanilla sage.
A high-powered serum
Quick: think of as many vitamins as you possibly can—you’ll probably find it in Graydon’s newest serum. Moon Boost ($89) is a juicy-orange formula that contains seven vitamins: A, B, C, D, E, F and K. Combined, they work together to hydrate, soothe, protect and strengthen your skin and its natural barrier, while also brightening and fighting against blue-light exposure. You won’t be able to get enough.
Blush worth revisiting
Seeking a dewy pop of colour without looking greasy? Enter Beautycounter’s Cheeky Clean Cream Blush ($50), which delivers a delicate, sheer pigment on cheeks or lips. Available in eight pretty shades (from a rosy pink to a deep red), the creamy blush is made with squalene and jojoba esters that moisturize and soothe at the same time. It’s also a product you can feel good about: The post-consumer recycled plastic compact is designed to be reused, and refills of the product will be available to order starting next year.
A multi-functional essence
You already know that the key to healthy-looking skin is keeping your microbiome—a.k.a. the ecosystem of good bacteria that naturally lives on our skin’s surface—healthy. Indeed Labs’ new Microbiome Essence ($23) is formulated with a ferment complex (a prebiotic blend of minerals, vitamins and amino acids) and sebiome (a marine postbiotic) to hydrate, fight redness and strengthen your skin barrier. Use it after toner to prep skin for the rest of your routine.
For a fresh start
Trying out a new cleanser can add a little excitement to your regimen. Canadian brand East 29th’s Valia Cleanser ($41) does just that with its antioxidant-rich formula. The lightweight gel uses ingredients like lemon rind and sea buckthorn extracts, and vegetable formulas to cleanse, purify, smooth and tone your skin without committing the cardinal sin of face washing: leaving your face feeling stripped and dry. What more could you want?
For cold-proof hands
Winter is coming—and so are dry, rough hands. Save yourself the pain with Fenty Skin’s Hydra’Reset Intensive Recovery Glycerin Hand Mask ($29). Meant for overnight use, the buttery cream contains moisture-locking humectant glycerin 40 percent, fatty acid-rich sorrel and Kalahari melon oils and soothing provitamin B5 to protect, revitalize and moisturize hands. It also carries a fresh floral and tropical fruit scent, so you can fall asleep with pleasant dreams.
New vegan hair products
Looking to rehaul your hair regimen? Try starting with new Canadian company, Keratinworks. The brand’s products are completely plant-based, paraben free, colour safe and enriched with vitamins to balance pH levels, hydrate and smooth strands. The Pure Pack ($120) includes a shampoo, conditioner, a multipurpose leave-in repairing conditioner and a finishing serum to help you achieve ultimate shine.
A Canadian-made skincare kit
After revamping your hair routine, you may be inspired to do the same with your skin care. Canadian brand Province Apothecary‘s Daily Glow Essentials Discover Kit ($68) will make it easy. The organic four-step pack is designed to leave you with an enviable summery glow year-round, and includes a moisturizing cleansing oil (and, yes, it can remove makeup), a balancing toner with rosewater and geranium, a smoothing hydrating serum and an easy-to-use spot treatment.
The ultimate patch
Did you know that 70 percent of pigmentation marks sit on the surface of the skin? That means they’re treatable—if you take the right course of action, according to luxe brand Biologique Recherche. Its new μ-Fill PIGM 400 patches ($248) are covered with micro-cones (inspired by micro-needling) that are completely made up of active ingredients like hyaluronic acid, antioxidants and more. Once they make contact with your skin, the actives dissolve and target the mark beneath them to lighten the appearance of the pigmentation. To see results, the single-use patches come in a box of 12, and are intended to be left on overnight three times a week for a month.
For head-to-toe TLC
When you’re strapped for time, the last thing you want to do is use multiple products in a frenzy. Meet Biolage‘s All-in-One Shampoo Scrub ($40). Made with gentle and soothing oatmeal, the multi-use product cleanses, exfoliates and detoxifies your hair, scalp and body for pillow-y soft results. It’s also suitable for all hair types and colour-treated strands.
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