Backstage at Alberta Ferretti's Fall 2013 Show Want to try the wet hair look you’ve been seeing in every magazine but have (legitimate) concerns about looking, well, wet? Listen to the wise words of Redken’s global creative director Guido Palau. He says that the secret to achieving the gimmie factor with wet hair styles like this is to focus on texture. "I really used quite a lot of product to help me create the style," he said of the so-cool-it hurts hair at Alberta Ferretti for Fall 2013. "The texture is what gives the look another dimension. The hair really becomes almost a different substance; it’s romantic yet also modern and more ‘nighttime’, even a little tougher, and cooler." Here’s how to get the look: