With the
VAWK collection inspired by architecture and insects, we knew to expect fun things when it came to the hair and
makeup looks.

For the face, Eddie Malter, Official Makeup Artist for L’Oreal Paris, started with Visible Lift Smooth Absolute foundation (applying some on the lips as well) for a dewy complexion. Brows were filled in to keep them thick and structured. On the eyes, Malter used Infallible eyeshadow in Time Resist White 001 on the middle of the lid along the lash line and on the bottom lash line, smudging it out. Then using the gold shadow from Wear Infinite Eyeshadow Quad 823 he applied to the middle of the lid and into the crease, followed by Wear Infinite Eyeshadow Quad 821 (only the bottom two brown shades of the palette) to the eye contour and in the crease. For the lashes, he opted for Voluminous mascara, focusing on the outer lashes, brushing up and out . The eye look was then completed with Lineur Intense in Carbon Black drawn on in a straight line to the other third of the lower lash line. To contour the face, a face powder in a shade darker was swept on and then the lips were completed by simply brushing on a bit of highlight using the eyeshadow in Time Resist White at the cupid’s bow. And for the runway, over-the-top insect-like lashes made of thin strips of paper were glued to the lash line.

Tip: while this look, minus the paper lashes, can be worn by just about everyone, Malter suggests that if you have fine lines around the eyes, to use the white eyeshadow underneath the eye sparingly and to opt for more of a matte shade – an iridescent one will highlight
your wrinkles).