“Well, look at his eyebrows – it’s his signature,” says Eddie Malter of Joe Mimran’s very present brows. This being the sixth time he’s done makeup for Joe Fresh, Malter’s come to know what Joe wants. And what Joe likes on his models is keeping the intensity on the eyebrows using eye shadow, with nothing else on the eyes other than a touch of L’Oréal Paris Wear Infinité in Morning Light to highlight the inside corner and just below the brow bone. “The real story is in the cheeks,” he says. To get the fresh, flushed cheeks Malter takes Colour Riche lipstick in a red shade and applies it with his fingers to melt it into the foundation on the apple of the cheek, following it up with True Match Blush in C1-2 Baby Blossom applied with a blush brush using small circular strokes. Lips were au naturel, adorned with only a swipe of balm.

Tresses were kept very simple at Joe Fresh with hair pulled back into a ponytail (“but not too tight,” says lead hair stylist Eric Del Monaco) with a bit of fraying on the top of the head – achieve this by roughing it up slightly with some L’Oréal Paris Studio Line Mineral FX Modeling Gel-Cream in your palms. As for the ponytail itself, Del Monaco teased it into what he called a messy fox’s tail.

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