Photo courtesy of imaxtree.com

There’s something of a hair and beauty rebellion happening at the moment, with edgy shapes and downright grungy coifs taking over the runways. Marques’ Almeida called on Duffy, Brand Ambassador for Vidal Sassoon to create the alt beach wave that girls sported during the show. I stepped backstage to chat about what it takes to get the look.  

The inspiration: “It’s always about texture with Marques’ Almeida. It’s a combination of textures; a distressed element to the girl and to the hair. It’s like the girls have been out dancing all night, sweated lots, put a hat on, fallen asleep on the bus home, and taken the hat off.”
How to get the shape: “We’re creating a knot in the back of the head to reduce weight and make the headshape small. The area at the top of the head is very flat and squashed to the head. Then we’re breaking the hair up in areas so it’s stringy."  

The hair under the netting is soaked with product to create a wet matted area then wrapped with a hair net and dried with a diffuser to the head.

 
Want to get the look at home? These are the products you’ll need: Wella Professionals Stay Essential Finishing Spray for your roots and mid lengths Wella Professionals Ocean Spritz Beach Texture Hairspray for the ends of your hair Wella Professionals LuxeOil Reconstructive Elixer for your roots
 
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