After more than a decade at the helm of the company that created one of the world’s favourite CC creams, Jamie Kern Lima took to Instagram today to announce that she would be leaving the company she founded.

“Thank you so much to each of you for believing in this beautiful company and mission that I started in my living room, along with my husband and co-founder Paulo 11 years ago,” she wrote. “While I am stepping away from running the brand day-to-day, I will forever remain in my role as IT Cosmetics’ greatest champion.”

The Limas are set to exit at the end of September when their contracts expire. The couple sold IT Cosmetics to L’Oréal for a cool $1.2 billion in 2016, and the business has since doubled in size since the acquisition.

Patrick Kullenberg, a L’Oréal veteran, is stepping into the role as global brand president, according to WWD. He was most recently overseeing the Nordic region for the cosmetics company; prior to that, he worked on Kiehl’s in the U.S. and Biotherm in France.

Lima’s inspiration for starting the brand came from her own struggles to find makeup that would cover her rosacea while still looking good on camera. She’s been featured prominently in the advertising for the brand’s hero product, the IT Cosmetics Your Skin But Better CC+ Cream, as a motivation for makeup wearers to embrace their own beauty.

Read the statement in full below.

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