Steven Klein shot Equinox’s 2016 ad campaign and the images are as delightfully weird as you’d expect
Kind of scary, kind of cool and very contoured.
Photographer Steven Klein, who you know from his NARS holiday collection or this shoot with Kylie Jenner, has brought his freaky cool aesthetic to Equinox’s latest ad campaign. Each image – a woman breastfeeding in public, a lady surrounded by cats, a field full of muscle-y men with great hair – encourages people to “commit to something.” (Since it’s the fourth day of the new year, here’s a reminder that the thing you probably agreed to commit to was the gym. Should have picked cats.) Other highlights from the campaign included mixed martial arts fighter Alan Jouban as a male cheerleading champ (pretty hurts, guys), Bianca Van Damme (Jean-Claude’s daughter) as an activist with amazing curly hair, and model Lydia Hearst as a young mom with an expertly-applied oxblood lip who does not at all care if you aren’t on-board with breastfeeding.
See more campaign images below.