Lululemon Partners With Roksanda For Its Most Fashion-Forward Collection To Date

Oct 16 2019 by
Categories : Health & Fitness

See the campaign here.

Lululemon has partnered with London-based fashion designer Roksanda Ilinčić’ for its most fashion-forward collection to date. The 16-piece fall/winter collection, launching in two parts, on October 22 and in January 2020, fuses Roksanda’s classic design codes, like feminine silhouettes, billowing sleeves and bold colour blocking, with Lululemon’s technical apparel knowhow.

“We had endless conversations about the construction,” Roksanda told us ahead of the launch event in New York City. “How can the colour blocking feel light? It’s about pushing the technology further.”

The standout item in the collection is the impressive Inner Expanse Infinity Coat. “One of the things that drew me to Lululemon and their way of thinking was that everything needs to have a function, and this coat proves that,” says Roksanda. The coat can be worn 26 different ways, from a vest to a trench coat with a quick-dry waterproof mesh to a puffer that would easily withstand Canadian winter. It’s full of delightful details: there’s a hidden interior pocket for lipstick (a nod to Roksanda’s signature red lip) and the hood can be removed and folded into a travel pouch. “When I flew into town, I used it as a pillow,” says Audrey Reilly, senior vice president of women’s design at Lululemon.

The collection was designed around the idea of “run, train, yoga,” but don’t call it athleisure. “It’s a transitional wardrobe,” explains Reilly. “The idea is that a woman can go sweat, go to work and then go do something social. She is always on the move.”

Get your first look at the collection below, and shop it here.

Lululemon x Roksanda Face Forward Define Jacket ($178) layered over Break New Ground Swiftly long-sleeved shirt ($118)

Lululemon x Roksanda Inner Expanse Infinity Coat ($998) and Break New Ground Tight ($178)

Lululemon x Roksanda Inner Expanse Tank ($78), Break New Ground Short ($78) and Face Forward Define Jacket ($178)

Lululemon x Roksanda Break New Ground Short ($78)

Lululemon x Roksanda Face Forward Skirt ($178)

Lululemon x Roksanda Face Forward Duffel ($238)

Categories: Health & Fitness