Today, Lululemon announced its foray into the beauty realm with Selfcare, its new skincare line.
Over the past twenty years, the Vancouver-born fitness apparel company has established a reputation for not being shy about sweat. Originally created for use during yoga, Lululemon has since expanded its range of popular leggings, tops and other fitness attire, innovating technical athletic wear for all sorts of sweaty pursuits. Now, the brand wants to push you even further with an unlikely quartet: four gender-neutral products dedicated to solving sweaty-skin problems.
Each product was developed through close collaboration with athletes and experts, with a singular purpose: to take you from sweaty to ready. Tested on athletes and not animals, the Selfcare line uses a combination of natural ingredients and technology-driven synthetics, while avoiding aluminium, gluten, parabens and sulfates. Plus, the packaging is formulated for functionality and features lock tops and leakproof seals, perfect for travelling.
Get to know the products below.
Touted as a pro-sweat, anti-stink solution, the Anti-Stink Deodorant ($20) is a spray that keeps you dry and comfortable while still allowing your body to cool off naturally. It comes in two scents, aloe lotus and black pepper sandalwood. Available in a travel size for $14.
No-Show Dry Shampoo
Any gym rat knows that dry shampoo is gym bag must-have, and Lululemon’s No-Show Dry Shampoo ($38) cleans the oil from your hair while rebalancing the scalp. Available in a travel size for $20.
Sweat Reset Face Moisturizer
The Sweat Reset Face Moisturizer ($52) is a weightless gel formula that calms and hydrates your complexion after a workout. It exfoliates gently with pomegranate enzyme, soothes with menthyl extract and is dermatologist-tested for sensitive skin. Available in a travel size for $32.
Basic Balm Lip Balm
Prevent dehydration and lock in moisture with the Basic Balm Lip Balm ($18), which conditions your lips with shea butter, organic beeswax and jojoba oil.
Shop the new Selfcare line on the Lululemon website.
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