Joe Fresh’s Activewear Category Now Includes Extended Sizes
Kudos to Joe Fresh for raising the bar for sizing inclusivity.
Joe Fresh is pleased to announce (and we are thrilled to share) that starting today, they will now include extended sizes in their activewear category.
In 2017, the Canadian retailer expanded part of their collection to accommodate a larger variety of sizes. Now, the majority of their womenswear line, including the athleisure, is available in sizes 0 to 22 (XS to 3X).
Available at joefresh.com.
This category is all about cool, comfortable, active and everyday-wear that, according to the press release, “takes into consideration smart design and construction for more body types.”
“Customers are at the core of our business,” said Joe Fresh president Ian Freedman. “We knew that an extended size range was something that our customers had been looking for, and we are excited to now offer even more great styles and exceptional value in a broader assortment to meet the needs of more women.”