If you’ve spent any time on social media lately, you’ve probably got at least one friend from junior high who’s posting on the daily about some supplement that’s changed her life. And if, like me, you unwisely lingered on her post or [gasp] actually clicked something, those sneaky little algorithms are going to start serving up a virtual smorgasbord of seductive potions, powders and pills for you to try.

And why shouldn’t they? According to recent market research, beauty supplements are BIG business, with global sales poised to reach nearly $7 billion by 2025. So what’s the secret behind this astronomical growth? And, perhaps more importantly—should you jump on this particular beauty bandwagon?


One Perfect Trifecta

It’s not as if vitamins are a new thing. The concept of “Internal Skincare” was introduced in 1995 and skin-loving vitamins have been selling ever since. So why are beauty supplements flooding your feed and draining your wallet? Because they’re blessed with a perfect trifecta: (1) a new obsession with wellness, (2) markedly sexier marketing, and (3) the meteoric rise of influencer marketing.

The minute trendy health companies figured out how to market to the beauty-obsessed crowd, with shelfie-ready packaging and aspirational messaging, the supplement market experienced a critical shift from “stuff your grandma takes” to the busy, buzzy realm of “self-care.” Add to this to ubiquity of influencer marketing, and suddenly you’re scrolling past celebrity-endorsed hair gummies and beauty powders dozens of times a day. So naturally you start to think…do I need that?


Two Surprising Truths

Marketers have been pushing supplements since the 1970s. The problem? Historically, science doesn’t always agree that they actually work. In the ensuing decades, researchers have worked tirelessly to debunk the vitamin myth. It’s this fact, along with the sheer volume of choices available today, that often finds me frozen in the vitamin aisle.

So that’s the first surprising truth. The second is the growing clinical, peer-reviewed science behind a special form of vitamin B3 taken by biohackers, professional athletes, and celebrities—it’s called TRU NIAGEN™. Backed by a scientific advisory board that includes both Nobel laureates and world-renowned researchers, the ingredient is garnering the attention of beauty editors and consumers alike.



Image by: ChromaDex


So what do you need to know?

The TRU NIAGEN™ story starts with nicotinamide adenine dinucleotide (NAD+), an essential coenzyme found in every living cell. NAD+ helps your body with healthy energy metabolism and tissue formation and supports your body’s ability to metabolize nutrients.

As we age, our NAD+ levels decline—up to 50% between the ages of 40 and 60! TRU NIAGEN™ is proven to maintain NAD+ levels, maintain good health, and help prevent vitamin B3 deficiency. Scientists agree—the supplement’s third clinical trial, published in Nature Communications, showed that consistent supplementation supported NAD+ levels in humans.

So how does this translate to your daily beauty regimen? Hot tip: with subscription as low as just CAD$39.95/month, it might be time to reallocate those beauty box bucks.

Add TRU NIAGEN™ to your regimen today.