As a company that has never been shy about women’s sexual wellness, goop has (finally!) created its first-ever vibrator, and it’s worth the buzz.

This launch speaks to goop’s commitment to normalizing taboo topics – cue The goop Lab on Netflix, which explored mental, physical, and emotional wellness. One of the most notable episodes was focused on female pleasure, a conversation goop continues to lead in an effort to end the sex toy stigma.

Prior to the launch, the goop team spent years testing different vibrators; knowing that a great one could not only lead to orgasms, but better sleep, an improved mood, and a drop in stress levels. The new Double-Sided Wand Vibrator is a luxuriously designed two-sided wand that is created with women’s sexual exploration in mind. While one end has a wonder-ball for external stimulation, the other end is slim and targeted for clitoral or internal stimulation. Each end of the vibrator features eight different pulsating patterns with varying intensities. Beauty was definitely not forgotten while creating this toy – sleek and minimalistic, this is a piece you can proudly display on your nightstand.

The goop team’s approach to women’s health and wellness is explained through open-minded curiosity. With an in-house team of scientists and nutrition experts, there’s no doubt that goop knows how to create effective products – and this vibrator is no different!

Whether you’re riding solo this V-Day or you’re in a relationship, this vibrator is the ultimate Valentine’s Day gift to give to yourself. The goop Wellness Double-Sided Wand Vibrator launches February 14th on goop.com.

Read more:

We’re Living In The Golden Age of Sex Toys
Sexual Pleasure Has Never Been so Accessible, Stylish, and, Most of All, Normal
A First-Timer’s Guide to Sexting