Stories are best told through smiles, and Kevin Hart makes people smile like no other (think Get Hard, Central Intelligence and Jumanji: Welcome to the Jungle), so who better to disrupt and shake up the all-too-often humourless oral care industry?

Brüush’s premium electric toothbrushes are designed to give people their healthiest, cleanest teeth and the man with a million-dollar smile — Hart was an early adopter of Brüush — will be bringing his talent to several upcoming product campaigns. “Our partnership makes a lot of sense given we both are obsessed with smiles, everything about it feels natural and authentic,” Hart said earlier today.

Collaborating with founder Aneil Manhas, Hart explained that they came up with new ideas that will help push the brand forward. “Aneil and the team encouraged me to lean into my style of humour through the creative,” he said. “Together, we are going to take Brüush to the next level of growth and break some of the norms of the category while we are at it.”

To kick off the partnership, Hart appears in a holiday campaign video. In the short spot, the star announces that he’s gifting everyone in his family an electric toothbrush from Brüush, including his dad, who he jokes has no teeth! We’re looking forward to seeing more of the hilarious Hart X Brüush campaign videos to be rolled out into 2021.

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