The latest installment in Pantene’s “Strong is Beautiful” campaign: NFL players doing their daughters’ hair.

If you have a steely heart and didn’t sob-laugh at the office after watching the promo, you can also view the Pittsburgh Steelers’ DeAngelo Williams style his daughters’ hair into some twisted pigtails and a princess puff, Benjamin Watson from the New Orleans Saints attempt braid pigtails, and Dallas Cowboys Jason Witten struggle to make a ballerina bun, below.