We’re willing to bet that your skincare routine is a complex, carefully considered process. But just how dedicated are you to your scalp? Chances are it receives less than an ounce of the consideration that your face does. Turns out there are plenty of reasons to devote some TLC to that spot up top. It’s why Head & Shoulders developed its new Suprême Collection, an affordable scalp-care line that offers decadent, dermatologist-approved treatments.

“What many people don’t realize is that the scalp requires the same type of attention that we give to the skin on the rest of our body,” says Dr. Rolanda Johnson-Wilkerson, principal scientist and senior manager of scientific communications for Head & Shoulders. Aside from producing dandruff, your scalp is prone to environmental damage and even signs of aging. And if that’s not enough to convince you to commit to some regular care, know this: Healthy hair—the lustrous, totally touchable kind—starts with a healthy scalp, says Johnson-Wilkerson.

Designed with naturally derived, skincare-inspired ingredients, the Suprême Collection takes a holistic approach to scalp care with a drugstore price tag. Begin your relaxing treatment with the detoxifying Suprême Exfoliating Scalp Scrub — basically an all-in-one facial for your head and hair. Eco-friendly, water-soluble silica beads help to gently slough away product build-up and dead skin cells for a completely renewed scalp surface. It’s then met with a double dose of long-lasting hydration: argan oil, the “liquid gold” known for its nourishing properties and vitamin E, a powerful antioxidant that helps to counteract scalp stress.

To round out your routine—and extend the soothing experience that is self-care—turn to a shampoo-and-conditioner system that nurtures the hair from root to tip. Free from parabens, phthalates, phosphates and dyes, the Head & Shoulders Purify & Hydrate duo leaves hair soft to the touch with its coconut-water-infused formula. Looking to personalize your ritual even further? Take your pick from the line’s other two shampoo-and-conditioner collections: Strengthen, which fortifies hair at the root, and Nourish, which provides serious frizz-taming hydration.

Shower time just got a little more indulgent!