For any style to look killer, hair has to feel as healthy as you do after a week-long cleanse. The liquid gold version for your hair lies in Pantene’s latest update to their shampoos and conditioners. The iconic brand has transformed their shampoo collections into some serious over-achievers. Here’s how: Dr. Rolanda Wilkerson, Pantene Senior Scientist, says it’s all thanks to the new shampoo formulas being the first in history to contain nutrients that actually penetrate the hair fibre to strengthen hair from the inside out. That means you’ll notice snarl-free, softer and glossier hair.

 

The science behind the wash

This shampoo does a deep dive into the centre of each strand and works from the inside out. The replenishing nutrients are game-changing because of their molecular size – they are engineered to be small enough to actually penetrate the hair fibre, strengthening the hair from within. Translation? You’ll see more bounce and resiliency against damage.

1.  A rich, luxurious lather gently cleanses.

2. Nutrients flood the hair shaft to strengthen every last strand.

3. Breakthrough moment: You can run fingers through wet hair (even before you add conditioner!) Because it’s nourished and free of tangles.

4. Add conditioner to help protect hair–hair will be more resilient and shinier than before.

 

Dispelling hair myths

“Our research found the number one reason women don’t wash their hair every day is because they feel it’s going to dry their hair out,” says Dr. Rolanda Wilkerson, Pantene Senior Scientist. “But the new pantene breakthrough technology – which took 15 years to develop – allows women to help protect and strengthen their hair instantly. Women are able to wash more frequently with the confidence that they are strengthening—not just stripping—their hair.”

Do the beauty math: 2x Pro–V Nourishment* + Lightweight Formula = Strengthened strands you can finger-comb–no matter hair type or texture. (*than before)