One positive to come out of our “new normal”? The natural look—easy, uncomplicated, entirely effortless—is back on top. It’s why we’re crushing on this season’s perfectly mussed, irresistibly touchable wave. We tapped Kérastase editorial director David D’Amours and model of the moment Emily Ratajkowski to break down this insouciant style into three simple steps.

Get the look:

If months of isolation has taught us anything, it’s that perfectly styled hair is totally over. Now, we’re craving the airy nonchalance of a goddess-like wave. “A little imperfection makes it so much more sexy,” says Kérastase editorial director David D’Amours. His secret for cheating on a bad hair day and transforming it into beautiful, unfussy bends? Quality styling products that breathe life into your hair and allow it to really move. Follow D’Amours’ step-by-step guide to achieving this cool, undone style with ease.


With a DIY blowout as your base, start by wrapping small sections of hair around a hot tool. D’Amours suggests opting for a one-inch wand; the resulting shape, he says, “mimics a more natural, irregular wave.” Get the effortless look by omitting the ends of your hair from the heat and mixing up the directions in which you’re adding bend to prevent a look that’s too uniform.


Here’s where you muss it up. Flip your hair upside down and shake it out with your fingertips to help break up any solid waves. Then go in with a volumizing dry shampoo at the roots: Lift up sections of hair, spray from about 10 inches away and massage the fine powder into particularly lank areas to boost body. “If you want a wilder look, spray a few extra shots of Kérastase Fresh Affair Dry Shampoo all over the hair for more texture,“ D’Amours adds.


Set the look with a light mist of flexible firmhold hairspray—it’ll lend a sophisticated shine and protect that beachy texture throughout the day. The best part about this effortless style? It’s totally customizable. D’Amours suggests tucking hair behind one ear or fashioning a deep side part to amp up the volume. A generous spritz of dry hair oil bolsters the gloss factor if you want to transform your waves into a more edgy, eveningready look.

Must-haves Style & Care

Everyone knows that effortless-looking hair doesn’t happen on its own. When you’re trying to achieve that covetable breeziness, it means starting with a beautiful base: polished, light-reflecting hair that’s visibly nourished from root to tip. It’s why so many trust in Kérastase, the number one professional luxury-hair-care brand in the world. Embedded in its DNA is a care-first philosophy, meaning each science-backed product—from shampoos and conditioners to every styling solution under the sun—is designed to address concerns at the root, leaving you with totally touchable results. Here, we share our top picks from Kérastase: three pro-level styling products that protect your hair while they work.


Dry shampoo

An all-over, instant refresh is just a couple of spritzes away with Kérastase Fresh Affair Dry Shampoo. Whether you want to breathe new life into second-day hair or impart some much-needed volume, the vitamin E-enriched fine-powder formula eliminates excess oil and product buildup in a snap. As it doesn’t leave any of that telltale residue, this sulphate- and silicone-free spray is made for on-the-go touch-ups too. Plus, it contains neroli based fragrance, which has a long-lasting, honey-floral fragrance that nixes any odours for a full 24 hours.

Beach wave spray

One part beach wave spray and one part leave-in conditioner, Kérastase Huile Sirène is a multi-purpose styling spraymade for everyday use. Restorative, ultra-hydrating ingredients like babassu oil, vitamin E and coconut water work to soften your hair from the inside out, leaving behind a dry finish that won’t weigh it down. Use it all summer long to defend against the drying consequences of the sun, chlorine and salt water, or mist on some of the fast-absorbing formula to add lustrous shine to any style.


Looking for long-lasting hold without the crunch? Reach for Kérastase Laque Noire Strong Hold Hairspray. It’s made with micronized polymers that offer both stay-put grip and flexible movement, so you can count on a radiant finish without the usual stickiness. Bonus: This humidity-defying hairspray is equipped with protective UV filters that help shield your hair from the damaging effects of the sun. Scoop this must-have styling product, plus the entire Kérastase collection, online and at your local salon.