In the ’80s, Pantene released a campaign with model Kelly LeBrock asking people, “Don’t hate me because I’m beautiful.” (See below for that commercial in all its glory.) Now, the hair brand has updated the phrase for 2016, partnering with mixed martial artist Ronda Rousey to tell women, “Don’t hate me because I’m strong.” 


A video posted by Victoria DiPlacido (@victoriadiplacido) on


“I’m fully aware that I might not be the first person people think of to collaborate with a beauty brand,” says Rousey. “I’ve been called ‘Miss Man’ and ‘savage’ because of my physique, but to me, strength isn’t only about having muscles. It’s about having heart and finding inner confidence, so I’m honored that Pantene asked me to be part of their new campaign that encourages women to break gender barriers, break the glass ceiling and never settle.”