Our hair is never just…well, our hair. From various cuts, styles and colours, it’s an intrinsic part of how we express ourselves and navigate the world. It’s adaptable and versatile. It’s ever-changing (and growing), just like we are. That’s why it’s so important to love the hair that we’ve got—but sometimes that’s easier said than done.

Getting to a place where you’re consistently happy with your hair will probably take a little TLC. Enter the Shark HyperAIRTM ($229.99, sharkclean.ca), a brand new tool that will leave you looking and feeling your best.

Shark HyperAir hair dryer

Think of the HyperAIR as the hair dryer you didn’t know you needed. The device is super-innovative, as it’s equipped with IQ Technology that combines high-velocity heated air with ionized air. What does that mean for you? It works quickly—like really quickly—cutting down on drying time while simultaneously reducing heat damage. Meanwhile, a negative ion generator smooths strands, fights frizz and flyaways and boosts shine. And who can’t get behind all of that?

Also included with Shark’s latest hair tool is the IQ 2-in-1 Concentrator attachment, which works in two modes: one for seamless pre-styling, and one that will help you achieve the exact shape you want. Plus, the dryer is super smart—when a styler is attached, it automatically recognizes what the optimal heat and airflow settings are and adjusts accordingly.

Shark HyperAir hair dryer

In no time, you’ll be wielding the HyperAIR like a pro. It’s easy to use, and the high-end results truly have to be seen to be believed. It also works with any hair type, from pin-straight to a range of curls. Best of all? The dryer’s price tag won’t set you back too much, even though this device works like an ultra-luxe item.

When you’re able to look at your hair and truly appreciate it and its story—see how it holds not only your own history, but the histories of those who came before you, too—it’s a game-changer. Say goodbye to ever feeling frustrated or underwhelmed with your hair. It’s always there with you; it’s a part of you. Embrace it.