Hair

59 Seconds of Beauty : This Brand Delivers Healthier Hair in Just One Wash

Expressing yourself through unique hairstyles and colours starts with a strong, resilient mane.

by : ELLE Canada- Sep 11th, 2024

ELLE Canada

@ellecanada 59 seconds of beauty for smooth and healthy hair! We rediscovered a drugstore hair-care staple: @OGX Beauty ♬ original sound – ELLE CANADA

You use your hair as a form of expression—a way to show off who you are and how you feel on any given day. But healthy hair is the foundation for all the best cuts, colours and styles. And that’s why OGX^®, the number one hair-repair brand in the U.S.*, has reformulated three of its shampoo and conditioner collections to deliver healthy hair in just one wash**. (They’ve even partnered with Demi Lovato, the queen of the hairstyle switch-up, to celebrate with an anthem about confidence and self-expression.)

Photo credit: OGX^®

A crucial component of each of the formulas is the new Lipi Pro Shield^TM patented micellar technology, which provides two times the lipid and protein protection***. Lipids and proteins are “crucial in maintaining the health and appearance of hair,” says Mandy B. of Thairapy Wellness Centre, a certified hair-loss practitioner and trichologist.

Lipids (including fats, oils and waxes) have a wide range of benefits: moisture retention, smoothness and shine, and even improved strength and elasticity. Ultimately, lipids “help maintain the hair’s moisture balance by forming a protective barrier,” she says, which reduces instances of dryness, breakage and frizz.

Proteins such as keratin, on the other hand, are “the building blocks of hair” and “provide structural support, strength and resilience.” They’re also key for repairing damage, promoting healthy growth and building density over time for better thickness and volume.

With the help of Lipi Pro Shield^TMtechnology, all the new shampoo and conditioner formulas support hair’s protein and lipid barrier. The end result is hair that looks smooth, shiny and healthy.

Discover OGX^®‘s three improved hair-care collections that feature the Lipi Pro Shield^TM; they are all formulated without sulphated surfactants, phthalates, parabens, microplastics and dyes.

OGX^® Renewing + Argan Oil of Morocco Shampoo and Conditioner

Designed for dry, damaged hair, OGX^®Renewing + Argan Oil of Morocco Shampoo and Conditioner visibly repair damage in just one wash. Plus, you’ll love the fragrance that blends fresh citrus, green floral and woody notes.

Price: $13.49 each at Shoppers Drug Mart.

OGX^® Thick & Full + Biotin & Collagen Shampoo and Conditioner

Have a fine, flat mane? Lather up with OGX^® Thick & Full + Biotin & Collagen Shampoo and Conditioner. With scents of bergamot, jasmine and vanilla, they provide 72+ hours of volume and body. The nutrient-infused formulas contain vitamin B7 (biotin) to help strengthen hair and maintain growth along with collagen, a building block of healthy hair.

Price: $13.49 each at Shoppers Drug Mart.

OGX^® Nourishing + Coconut Milk Shampoo and Conditioner

When you need intense moisture, turn to OGX^® Nourishing + Coconut Milk Shampoo and Conditioner. Featuring coconut milk, these rich formulas deeply hydrate strands.

Price: $13.49 each at Shoppers Drug Mart.

**Versus non-conditioning shampoo

***Versus non-conditioning shampoo, with continuous use