Moroccanoil will celebrate its tenth anniversary this year by releasing an update to its cult-favourite Moroccanoil Treatment with a sparkling new twist—Swarovski crystals. Moroccanoil has partnered with the jewellery brand to create a limited-edition bottle that will take your minimalist packaging flat lay to a glitzier place.  

“We are thrilled to celebrate ten years of innovation with Swarovski and create something truly special,” said Carmen Tal, co-founder of Moroccanoil, in a statement. “It has been such an incredible journey and only fitting that we turn to a partner like Swarovski that embodies heritage and luxury to honour our hero product.”  

The treatment was the first product released by the hair care brand in 2008, and is credited as helping kick off the argan oil-in-beauty-products craze. 

“Swarovski is honoured to partner with an iconic brand that embodies quality and luxury in the same way that we do,” said Alexander Wellhoefer, Swarovski’s global senior vice-president of North America.

Each bottle will be handmade and feature almost one thousand Swarovski crystals in Moroccanoil’s signature shade of blue. The product will be available as of March 15, while supplies last. 



Moroccanoil Treatment ($150), at