Unilever’s new hair-care line Love Beauty and Planet is the real deal when it comes to lessening our environmental impact. Here are three reasons why:

1. Instead of clinging to hair, the conditioners were formulated to “shatter” when wet, washing away on average 10 seconds faster than other products— saving you about a wine bottle’s worth of water per shower.

2. Hair-care labels are designed to withstand humidity in the shower, but if they don’t peel off cleanly when it comes time to recycle, that bottle goes to a landfill. The brand consulted with North American recycling plants to design a compatible glue so that no bottle gets left behind.

3. Even the fragrance notes were mindfully sourced: Ingredient suppliers were tasked with refining their farming and distillation methods so they could produce better-quality essential oils and reduce deforestation. 

This article originally appeared in the June 2018 issue of ELLE Canada.