Get out of your March hair rut with looks from Toronto Women’s Fashion Week

Mar 14 2017 by
Categories : Hair

Redken’s international artist Jorge Joao talks fall/winter hair trends like the wet look, braided beach waves and unexpected accessories.

  • 1/7

    David Dixon

    Hair at David Dixon was simple yet edgy. "The key to super slicked hair is in the set up," says Redken’s international artist Jorge Joao. "Make sure your hair is wet, or use a texture spray. You've got to wet the root in some fashion." Backstage at Toronto Women's Fashion Week, Joao applied texturizing spray Redken Guts 10 ($24), then sectioned hair into a severe side part and used a blow dryer to lock it in. "You need to blow dry the hair into position. A lot of people will just part their hair and then try to make it stay with hairspray. That won't work. You have to set it right from the beginning with heat," he says. Finish by flat ironing any unruly strands, and tuck hair behind your ears.
  • 2/7

    Lesley Hampton

    “Right now accessories are huge," says Joao. "And they don't have to be your typical accessory either, fabric, a leather strap, even earrings can be used in the hair! Something basic like a low pony can be elevated by adding an accessory." To create a similar look yourself, start by prepping hair with Redken Braid Aid 03 ($25) followed by a center part and two braids. Clip in your favourite accessories, spritz with a light hold hairspray and go!
  • 3/7


    At Roch, textured rope twists elevated simple, straight hair. To achieve this at home, straighten hair with a flat iron, sectioning off two pieces on either side of your head. Twist the sections into ropes, criss-crossing them at the back of the head. Secure with cute bobby pins, spritz with Redken Forceful 23 ($22) and you're out the door.
  • 4/7

    Stephan Caras

    Hair at Stephan Caras was romantic yet undone. To get a similar look, style hair into a classic french twist, untucking small pieces as you go. This will give your hair a slightly messy, slept-on vibe that will leave your coworkers wondering what you got up to the night before. For flexible hold, finish off with a spritz of Redken Fashion Work ($22). 
  • 5/7

    Rachel Sin

    “We've had a lot of very consumer friendly looks today, like this beach wave," says Joao about the hair he designed for Rachel Sin. The waves were soft with delicate braid detailing. "Play around with the way you are gathering your hair – knots, twists, roping – we are seeing the braid evolving into something a little bit more evolved and organic," says Joao. Start by prepping hair with Redken Pillow Proof Spray ($25) from roots to the ends of hair, then create a left side part. Use a curling iron to create soft, tousled beach waves. Next, make two small braids or twists, and pin them together at the back of the head.
  • 6/7

    Mikael D

    "This is very glam," Joao says of the look seen on the runway at Mikael D. To create a similar look for your next bougie brunch date, section off a piece of hair at the front of your head, and secure the remainder of your hair in a bun at the nape of your neck. Curl the untucked hair away from your face with a 1-inch curling iron. Once cooled, brush out the curl to achieve a relaxed, swooping effect over the forehead. Spritz with Redken Triple Take 32 ($22) to set.
  • 7/7

    Zoran Dobric

    Recreate the vibe at Zoran Dobric with a low wet-look bun. "Don't be so methodical with your hair, don't be so right over left when you're styling" says Joao. "Play around with how you put it up. Grab an area, tie it with knots, grab another area, tie it again, then pin those two sections together. It will look like you have a technical bun or an updo. I love things that look technical but are really not." To give hair that shiny Kendall Jenner effect, spritz with Redken Shine Flash 02 ($20). Heads will turn.

    For availability of Redken products, go to
Categories: Hair