If you’ve thought a Kardashian-Jenner’s hairstyle was cute in the past five years, it was probably thanks to Jen Atkin. Today, the world’s most influential stylist launches Ouai, pronounced “way,” in the U.S. – a 16-piece paraben and cruelty-free hair care line that includes shampoos and conditioners for volume, repair, smoothing and detox (i.e. removing built-up product), as well as leave-in treatments and texturizers. The line will be available to Canadians in-store at Sephora this May.

READ MORE: The prettiest hair looks from Couture Fashion Week 

Take a look at some of Atkin’s recent work below, then trust us when we say you’re going to want to get your hands on this stuff.

Update March 22: Ouai is now available to Canadians at sephora.ca!



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