Beauty goes way beyond what’s on the surface. If you really think about it, it’s actually a point of power. Take your hair, for instance. It doesn’t just frame your face; it tells the story of who you are, what you’ve experienced and where you’re headed. It’s a clue for the rest of the world about your truest self in that moment. That’s the perspective behind Shark Beauty, a hair-care brand that believes that every type of hair is worth celebrating. From stick-straight to wavy to curly to coily (plus all the hormonal and age-related stages we experience in between), all hair is considered—and honoured—in the design and functionality of its products.

The brand’s latest release, the Shark FlexStyle, illustrates just that. It’s an all-in-one tool that offers endless ways to effortlessly dry and style your hair. Whether your skills fall in the “novice” or “pro” category, its no-settings, single-step system makes the process quick and convenient—so you can have more time for you. The fast-drying combination of ionized air and low heat (measured 1,000 times per second to ensure consistent, damage-reducing temps) means your styling time is cut down. And switching up your look has never been simpler: the FlexStyle comes with a bevy of accessories – from auto wrap curlers to paddle brushes – that are included with the base. Best of all? The Shark FlexStyle – brimming with innovative technology and true versatility – comes in at under $350. Sold separately, the curl-defining diffuser accessory is also available for purchase.

The Canadian launch of this hotly anticipated tool was hosted by ELLE Canada at Salon August in downtown Toronto. After guests were treated to hair transformations—care of the Shark FlexStyle—a panel discussion, led by Théo Dupuis-Carbonneau, beauty director for ELLE Canada and ELLE Québec, homed in on the the idea of #ForAllHairkind, Shark Beauty’s embracing nod to our individual hair journeys. Intimate stories about the impact of our hair—from loss due to alopecia or postpartum to owning your natural texture—were a reminder that taking care of your hair really is an act of self-love.Shark HD430C FlexStyle Air Styling & Drying System, Powerful Hair Blow Dryer & Multi-Styler

Price : $349.99