When Dyson—the brand best known for its high-end vacuums—entered the realm of hair care in 2016, the world was shocked and a little dubious. But cynics quickly came on side with the release of the Dyson Supersonic, a luxury hair dryer that was quieter, lighter and less damaging than those of its competitors. And over the past eight years, Dyson has continued to release hair-tool hit after hit.

Last August, the brand made its first foray into hairstyling formulations with Dyson Chitosan^TM, a series of pre-style creams and a post-style serum. It also released its very first connected hair-care device: the Dyson Airwrap I.D. multi-styler and dryer. Read on to discover what makes these innovations so exciting.

The new hairstyling formulations

The key ingredient behind the Dyson Chitosan styling range is—you guessed it!—Chitosan. A complex macromolecule derived from oyster mushrooms, Chitosan is useful for priming and defining hairstyles while enhancing shine. The collection also features Dyson’s Triodetic^TM technology, which creates a web of long-lasting flexible bonds so your hair can still move even as it retains its style (sans crunch). The products even smell good, thanks to Dyson’s signature scent: sparkling bergamot, subtle florals, and warming cedarwood.

Chitosan Pre-Style Cream

Designed to be applied to your mane before you use hot tools, the Chitosan Pre-Style Cream helps provide two times longer hold* but still allows your hair to remain flexible throughout the day. It will also protect your hair against heat and humidity while reducing frizz and flyaways. And with its four variations, it’s easy to find a formula that suits your hair type.

Price: $70

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Chitosan Post-Style Serum

Once your hairstyle is complete, finish it off with the Chitosan Post-Style Serum for instant hydration and shine—even in high humidity. Like the Pre-Style Cream, the Post-Style Serum is safe to use with colour-treated hair and is available in a refill pack for $65.

Price: $70

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Dyson’s first connected hair-care device

Announced mid-August, the versatile Dyson Airwrap I.D.^TM multi-styler and dryer dries, curls, shapes and smooths at the touch of a button—all with no heat damage. Based on your hair and styling profile, the device will recommend a personalized curling routine. Then, it will automatically adjust as you style. The result is perfect curls, personalized just for you.

Dyson Airwrap I.D.^TM multi-styler and dryer

Dyson’s latest hair tool comes in two versions: 1) Straight + Wavy, and 2) Curly + Coily. Regardless of the version you choose, you’ll receive six attachments including the new Conical Barrel, which has a narrow tip so you can style close to the root to create longer-lasting, more-natural-looking curls. Because the device uses the Coanda effect to propel hair toward the barrel with little effort, it’s super easy to use for any skill level. The Curly + Coily model also comes with the new Wave + Curl Diffuser, which disperses the airflow in two different ways to define waves or curls. There’s even a new attachment that’s sold separately: the Blade Concentrator, which provides focused airflow for precision styling and smoother finish.

Price: $800

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*Compared to untreated hair

 

Images credit: Dyson