
Imaxtree
Beauty Trends for Spring/Summer 2021
We might still be keeping our distance, but that doesn’t mean we can’t look our best. The experts weighed in with their best tips and tricks for pulling off an edgy shag, extra-long bangs, cherry-red lips or that lilac gaze you’ll be seeing everywhere this spring.
by : Words: Manon Chevalier Production: Théo Dupuis-Carbonneau- Feb 24th, 2021

Smoke Show
It was hard to miss the bold smoky eyes on the runways at Dolce & Gabbana, Etro, Mark Fast and Chloé. “They’re great for looking sexy at night, at home or behind a screen,” says makeup artist Martine L’Heureux. “Unless you’re going for a rock look, trade in your black liner for a more flattering shade, like grey, taupe, bronze or mauve. Use a finger to dab the product on the lower and upper lids, up to the crease. You can also highlight only the upper lid with an intense colour, like at Chanel. Even when imperfect, this look is perfect!”

Glow Up
The pandemic has given rise to a lot of products for getting a healthy-looking, luminous, extra- glowy (not tanned!) complexion that seems to radiate from within. JULIE CUSSON, makeup artist for Chanel, enlightens us on which ones to use and how to use them.
1. Apply an illuminating powder that has a creamy, translucent finish to the apples of your cheeks before lightly tapping it onto the rest of your face, and then add a touch of rosy blush. 2. Use an illuminating stick—or an illuminating pen warmed up with your fingers—that has a tiny bit of shine to enhance the parts of your face you want to accentuate, and then use a hydrating concealer to neutralize any redness or cover imperfections.

Full Focus
When we’re wearing a mask, our eyes become the centre of attention. Here are two simple ways to make them look bigger and brighter.
1. “The key is simplicity,” says Cusson. Start with a light touch of concealer; add neutral (or a colour that stylishly matches your mask) eyeshadow, blending it out from the lower lid to the crease; apply two layers of lengthening mascara; brush up your eyebrows and fill them in (only if they’re sparse)—and you’re done! 2. If you’re a fan of the graphic eye, a popular runway look, L’Heureux suggests keeping it simple. “Use your eyeliner to draw a relatively thin line along the upper lashes without pulling the lid out of shape. Leave the lower lid unadorned to avoid accentuating the shadows created by your mask. For a more artsy look, add a chevron or two tiny horizontal lines on each side of the upper lid. Then generously coat your lashes with mascara.”

Detail Oriented
Hair accessories are as popular as ever and continually save us from bad-hair days. To keep them in place, Véronique Beaupré, hairstylist and owner of Montreal salon Local B, recommends backcombing small sections of hair behind each ear to create “mini nests” and then spraying them with dry shampoo or texturizing spray.

Draw The Line
Want to change up your look on the fly without any bleach or scissors in sight? It’s easy: Just try parting your hair differently with the tips above from Denis Binet, hairstylist and ambassador for Clairol and Pantene in Canada.

Hip To Be Square
Not only is the bob still dominating hair trends but it’s also the perfect cut for a fresh start, especially if you’ve been neglecting your hair for the past few months. “It’s all about proportions,” says Binet. “The thinner your face and the longer your neck, the shorter you can go—from the cheekbones to the upper jaw. You can wear it straight, wavy or with bangs. For rounder faces and shorter necks, a mid-length and straight version is a better fit, while a blunt or barely-thinned-out and textured bob brushing against the tip of the chin works for everyone. And whatever you choose, go easy on the volume!”

Make It Pop
The ultimate antidote to gloominess, colour was all the rage on this season’s runways, and we couldn’t get enough. MJ DEZIEL, founder of Apart Studio in Montreal, shows us three ways to go all out.
1. Flashy yellow, green or orange “Go big or go home!” says Deziel. “Obviously, a full head of aqua or bright yellow doesn’t suit everyone, and it requires a big investment in terms of money and time—up to seven or eight hours at the salon—but it’s worth it if you’re looking to make a statement.” 2. In small doses “The ‘money piece’ technique [highlighting the hair that frames your face] lets you bring in some light or play with bright colour contrasts around the face via the fringe or a specific part of your hair.” 3. Pastel shades “They’re super popular on TikTok and flattering for most complexions, but they require bleach and regular touch-ups with a colourist.”

Eye On Colour
“This joyful explosion of colour is doing us so much good!” says Jodi Urichuk, makeup artist for L’Oréal Paris. Feeling daring? “Brush the eye with a cloud of soft-pink, lilac or sky-blue cream shadow and the lashes with a touch of brown mascara.” Or more demure? “Cobalt or burgundy eyeliner or mascara should do the trick.” And if you’d rather play up your lips, “a delicious pink or cherry red will brighten up your face in a snap.”

Wet 2.0
“Über-slick, extra-shiny wet looks are out,” says Stéphan W of Stéphan W Atelier in Montreal. “Today, they’re effortless and matte and have some movement. Plus, they look professional and keep grown-out roots hidden.” The key? Smooth a drop of sculpting wax into your hair before flicking it toward the back, and then straighten the strands behind your ears. If you like, you can use a spritz of structuring hair- spray to keep it in check.

Long Live Bangs
“Now is the perfect time to try bangs,” says Beaupré. “Changing up your look is great for morale.” Her top three options? The curtain look, showcased by Louis Vuitton, Isabel Marant, Ports 1961, Vien and Balmain, is the “most accessible.” Next, think thick, full and easy-to-maintain bangs that go to the top of the eyebrow, as seen at Valentino and Coperni. Finally, the boyish choppy version, featured at DROMe, Maitrepierre and Koché, requires “confidence and patience—because it will take a year to grow out!” says Beaupré.

Casual Curls
Say goodbye to lifeless or out-of-control curls. The ones spotted on the runway were soft, relaxed and ideal for at-home care. “A single ultra-hydrating shampoo wash per week is enough; use a little leave-in conditioner to weigh down frizz,” says Beaupré. “Let the hair air-dry or use a diffuser, and then aerate the curls with your fingers using some hair cream or oil. Finally, wrap small sections around a finger for 20 seconds to define or loosen curls, depending on your mood.” As for the cut? “Try a fringe,” she says. “It’s trendy and will help you avoid that bobble-head effect.”

Shag Comeback
“Since we’re experiencing less social pressure and not going to the office as much, why not try a cut that takes you out of your comfort zone?” asks Deziel. The shag is an excellent option. “It suits full, curly heads best and looks bolder with bangs, but it works for all lengths and brings out that androgynous look that I love.” But remember: “Always let it air-dry for more natural movement, and style it with your fingers using a brightening styling cream or mattifying texturizing powder,” she says. ”You’ll just need to gently crumple it with your fingers to give it a boost throughout the day.”
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